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Tags: #CRM

Tools and Integrations

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on the channels that actually generate…

Marialuisa Aldeghi

Marialuisa Aldeghi |
7 min read

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Tagged by #CRM

Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different…

Elena Mazaheri|
November 20, 2025 |
7 min read

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company…

Elena Mazaheri|
September 30, 2025 |
10 min read

Tools and Integrations

How to create a HubSpot workflow: A complete guide

Most businesses share common workflows, such as maintaining a customer database, managing marketing campaigns, lead scoring, and running nurturing…

Mark Cirillo|
September 26, 2025 |
8 min read

Automative lead generation

Lead acquisition

14 Automotive lead generation ideas you can use right now

Leads are everything for car dealerships and auto shops. Without them, it’s impossible to sell any products or keep…

Lizzie Davey|
September 25, 2025 |
8 min read

Tools and Integrations

Enterprise marketing automation platforms

Marketing automation is the pillar of modern marketing, and is especially important for the oversight of end-to-end internal workflows…

Elena Mazaheri|
September 18, 2025 |
8 min read

CRM for marketing agency

Tools and Integrations

Best CRM for marketing agencies in 2026

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies…

Elena Mazaheri|
September 15, 2025 |
4 min read

Top Articles
from the Blog

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read