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Tags: #CRM

Tracking and growth

How to create a successful marketing automation strategy: The complete guide

One of the common challenges businesses encounter is generating leads and retaining customer loyalty. Besides these objectives, each company has to collect a massive amount of data and use it to create marketing-centric systems.  These…

Elena Mazaheri

Elena Mazaheri |
10 min read

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Tagged by #CRM

Zapier alternatives

Tools and Integrations

 12 Best Zapier alternatives for businesses

Data automation takes repetitive tasks that every organization has to deal with and puts them on autopilot. Teams no…

Hephzy Asaolu|
March 17, 2025 |
10 min read

lead data

Lead acquisition

How to collect and manage lead data: The ultimate guide

In the competitive world of digital marketing, businesses are always looking for effective ways to generate and manage leads.…

Marialuisa Aldeghi|
January 23, 2025 |
5 min read

How to build a re-engagement campaign

Nurturing and conversion

How to build a re-engagement campaign for lost sales leads

Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing…

Mark Cirillo|
December 23, 2024 |
6 min read

lead generation best practices

Lead acquisition

Complete guide to lead generation best practices

Lead generation is essential for any business, no matter the size. It is the most important aspect of a…

Hephzy Asaolu|
November 05, 2024 |
17 min read

mailchimp facebook integration

Tools and Integrations

How to create a Mailchimp – Facebook integration

There are two main ways to connect ads on Facebook and Instagram with Mailchimp: using Mailchimp’s built-in integrations or…

Elena Mazaheri|
October 17, 2024 |
7 min read

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

Top Articles
from the Blog

How to download leads from Facebook lead ads

Facebook lead ads are an effective way to help you reach your target audience. But generating leads doesn’t automatically mean hitting the target. You’ll need to manage and nurture your…

Hephzy Asaolu|
November 10, 2025 |
11 min read

Google ads vs Facebook ads

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the right one for a certain campaign?  And how to divide your…

Elena Mazaheri|
November 07, 2025 |
5 min read

facebook ads vs youtube ads

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying on one over the other. Does your business care more about…

Elena Mazaheri|
November 06, 2025 |
4 min read

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is that it’s easier than you might think.  With a few key…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and digital channels like Facebook will bring the best returns next…

Elena Mazaheri|
November 04, 2025 |
6 min read