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Tags: #Email marketing

marketing automation examples

Tracking and growth

5 practical marketing automation examples to boost your strategy

Marketing automation is widely adopted because it works. It cuts back on manual tasks, lowers costs by reducing resource-heavy efforts, and improves marketing performance through data integration and rule-based actions. But where can you get…

Marialuisa Aldeghi

Marialuisa Aldeghi |
6 min read

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Tagged by #Email marketing

Email marketing ideas for Christmas

Lead acquisition

Christmas email marketing: 18 tips to generate more leads

Christmas is a time of re-connection, a holiday season that draws families and friends back together in celebration.  As well…

Mark Cirillo|
December 06, 2024 |
10 min read

Tools and Integrations

The best CRM Gmail integrations you should use in 2024

In today’s fast-paced business environment, efficiency and seamless communication are crucial. Integrating your CRM with Gmail can transform your…

Andrew Bailey|
August 13, 2024 |
3 min read

Lead acquisition

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers…

Ana Gotter|
August 08, 2024 |
9 min read

Tracking and growth

How to automate your email marketing workflow

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software…

Elena Mazaheri|
May 08, 2024 |
9 min read

lead nurturing software

Tools and Integrations

Top 6 best lead nurturing software for 2023

If you’re a marketing professional and you’re looking for a way to automatically strengthen your relationships with customers, you’re…

Marialuisa Aldeghi|
April 17, 2023 |
6 min read

lead enrichment

Lead acquisition

How lead enrichment practices can elevate your strategies

Accumulating and developing a database of prospective customers is a task that dominates most businesses’ strategic roster. This multifaceted…

Charlotte Odwyer|
February 13, 2023 |
8 min read

Top Articles
from the Blog

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before completing them. This is often due to slow load times…

Elena Mazaheri|
July 04, 2025 |
3 min read

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read