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Tags: #Facebook

Meta event match quality score

Tracking and growth

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook and Instagram. If it’s low, Meta…

Elena Mazaheri

Elena Mazaheri |
7 min read

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Tagged by #Facebook

How to run Facebook ads for digital marketing agencies

Nurturing and conversion

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and…

Elena Mazaheri|
November 04, 2025 |
6 min read

Lead acquisition

How to collect high-quality student leads with lead generation ads

Looking for ready-to-subscribe student leads?  Generating leads in higher education is all about getting prospective students interested in your institution.  However,…

Dario Villi|
October 28, 2025 |
8 min read

Facebook Ads Funnel

Nurturing and conversion

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However,…

Elena Mazaheri|
October 27, 2025 |
11 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
October 24, 2025 |
10 min read

Tracking and growth

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your…

Elena Mazaheri|
October 15, 2025 |
4 min read

CAPI advertising

Tracking and growth

How to use Facebook CAPI for advertising: A step-by-step guide

Between privacy enforcement, iOS restrictions, and unreliable browsers, relying on client-side signals isn’t just enough anymore. If you use…

Elena Mazaheri|
October 03, 2025 |
4 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read