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Tags: #Facebook

Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with Instant Forms, and your CRM…

Marco Cirillo

Marco Cirillo |
11 min read

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Tagged by #Facebook

Facebook Ads For Contractors

Nurturing and conversion

Facebook ads for contractors: Tips and examples

The main goal of contractor marketing online is to show you’re an expert in your field.  The good news is…

Elena Mazaheri|
November 05, 2025 |
7 min read

How to run Facebook ads for digital marketing agencies

Nurturing and conversion

How to run Facebook ads for digital marketing agencies

Digital ad spending is set to increase in 2026. Agency owners believe that search engine optimization, content marketing, and…

Elena Mazaheri|
November 04, 2025 |
6 min read

Lead acquisition

How to collect high-quality student leads with lead generation ads

Looking for ready-to-subscribe student leads?  Generating leads in higher education is all about getting prospective students interested in your institution.  However,…

Dario Villi|
October 28, 2025 |
8 min read

Facebook Ads Funnel

Nurturing and conversion

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However,…

Elena Mazaheri|
October 27, 2025 |
11 min read

Tracking and growth

The complete guide to Facebook ads conversion tracking

There’s a lot of effort that goes into making a marketing campaign. But even after you’ve started the campaign…

Elena Mazaheri|
October 24, 2025 |
10 min read

Tracking and growth

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your…

Elena Mazaheri|
October 15, 2025 |
4 min read

Top Articles
from the Blog

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read