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Tags: #Google

google ads

Tracking and growth

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of ads across various search results…

Hephzy Asaolu

Hephzy Asaolu |
9 min read

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Tagged by #Google

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
July 23, 2025 |
6 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads…

Mark Cirillo|
June 19, 2025 |
24 min read

Lead generation automation

Lead acquisition

How lead generation automation can elevate your business

Lead generation is about sparking interest from potential customers. It’s a key part of keeping any business going and…

Charlotte Odwyer|
June 16, 2025 |
8 min read

Lead acquisition

Lead generation for digital marketing agencies: Ten tactics you need to use

Digital marketing agencies are the creative powerhouses behind the successful advertising efforts of many companies across the globe. With…

Ana Gotter|
June 13, 2025 |
15 min read

Tracking and growth

Online Ads Cost: Everything you need to know in 2025

There’s no one-size-fits-all solution for advertisers. Strategies can cover a whole range of efforts. Anything from increasing online ad…

Marco Cirillo|
May 30, 2025 |
22 min read

Top Articles
from the Blog

fake leads from facebook ads

How to avoid fake leads from Facebook Ads

Fake leads drain your budget. But that’s not the only problem with bad lead data.  Sales reps then chase dead numbers, burning hours that should be spent closing real deals.…

Elena Mazaheri|
August 08, 2025 |
4 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Mark Cirillo|
August 07, 2025 |
13 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

Facebook has become a game-changing platform for real estate professionals, offering unparalleled opportunities to connect with potential buyers and sellers. So how do you get the most out of…

Andrew Bailey|
August 06, 2025 |
5 min read

Facebook ad rules

Understanding Facebook ad rules: A complete guide

When you know the rules, you cut wasted time, prevent delivery issues, and protect your ad accounts from flags that quietly reduce reach. Meta’s policies can even guide your creative…

Elena Mazaheri|
August 05, 2025 |
4 min read

Google ads

Google Ads’ costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of…

Hephzy Asaolu|
July 30, 2025 |
9 min read