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Tags: #Google

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One of them is your Google Ads campaign structure.  A well-designed structure ensures your ad shows up…

Britney Steele

Britney Steele |
8 min read

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Tagged by #Google

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted…

Andrew Bailey|
November 26, 2025 |
5 min read

Google ads best practices

Tracking and growth

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem,…

Elena Mazaheri|
November 19, 2025 |
5 min read

travel agency ads

Lead acquisition

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency…

Ana Gotter|
November 17, 2025 |
8 min read

Google ads vs Facebook ads

Tools and Integrations

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the…

Elena Mazaheri|
November 07, 2025 |
5 min read

facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying…

Elena Mazaheri|
November 06, 2025 |
4 min read

google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is…

Lizzie Davey|
October 21, 2025 |
10 min read

Top Articles
from the Blog

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t stream data into Google Sheets in real time, and there’s still no simple, first-party Meta Ads and Sheets connector designed for marketers.  Workarounds like scheduled CSV…

Elena Mazaheri|
December 23, 2025 |
4 min read

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy to collect lead info right in the app, without users…

Ana Gotter|
December 22, 2025 |
10 min read

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

Elena Mazaheri|
December 19, 2025 |
10 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Hephzy Asaolu|
December 17, 2025 |
17 min read

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective…

Federica Salini|
December 16, 2025 |
7 min read