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Tags: #Google

google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight with one objective, clear message,…

Lizzie Davey

Lizzie Davey |
16 min read

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Tagged by #Google

Nurturing and conversion

Google Ads Remarketing Tutorial: How to Set it Up & Make it Work

Remarketing is targeting potential and existing customers who may be interested in your offer because they already know your…

Hephzy Asaolu|
March 13, 2020 |
7 min read

Tracking and growth

All you need to know about Google AMP Pages with Examples to Learn from

Optimizing your mobile page is non-negotiable. This is because 80% of shoppers use smartphones during physical shopping and a…

Mark Cirillo|
June 18, 2019 |
4 min read

Tracking and growth

YouTube SEO: How to effectively rank your videos on Google & YouTube

Video marketing is becoming a necessity for businesses in this 21st century. This is because it connects businesses with…

Mark Cirillo|
May 02, 2019 |
5 min read

Nurturing and conversion

Real Estate Video Marketing: Grow Your Youtube Presence with this Tips

The real estate market is a predominantly visual one. People likely wouldn’t purchase a home without first seeing it…

Mark Cirillo|
January 21, 2019 |
5 min read

Nurturing and conversion

Black Friday Ads: How to Create Search & Display Ads that Convert

The Black Friday shopping day is fast approaching. It is the biggest shopping day of the year. According to…

Mark Cirillo|
November 20, 2018 |
4 min read

Tools and Integrations

New Google Ads Review: what will change & how it will replace AdWords

Google recently re-branded its ads platform. They grouped the ad products into three categories – Google Ads, Google Marketing…

Mark Cirillo|
September 17, 2018 |
4 min read

Top Articles
from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read