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Tags: #Google

Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Tagged by #Google

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of…

Britney Steele|
February 07, 2025 |
7 min read

lead data

Lead acquisition

How to collect and manage lead data: The ultimate guide

In the competitive world of digital marketing, businesses are always looking for effective ways to generate and manage leads.…

Marialuisa Aldeghi|
January 23, 2025 |
5 min read

Lead acquisition

The complete guide to B2B ads: 5 strategies to follow

When it comes to growing a business in the B2B (business-to-business) space, a well-planned advertising strategy is essential. B2B…

Andrew Bailey|
November 26, 2024 |
3 min read

lead generation best practices

Lead acquisition

Complete guide to lead generation best practices

Lead generation is essential for any business, no matter the size. It is the most important aspect of a…

Hephzy Asaolu|
November 05, 2024 |
17 min read

Tools and Integrations

Google Ads Checklist: The Ultimate Guide

Where to invest your marketing budget is always a challenging question. However, by looking at the statistics, you can…

Elena Mazaheri|
April 30, 2024 |
13 min read

google ads crm integration

Tools and Integrations

The ultimate guide to the best Google Ads – CRM integrations

Google Ads is an amazing platform for businesses that want to reach their target audience and generate more leads.…

Marialuisa Aldeghi|
September 01, 2023 |
3 min read

Top Articles
from the Blog

The ultimate guide to LinkedIn conversion tracking

Most marketers still measure their LinkedIn Ads performance by clicks and impressions. But that’s not enough. You need to see which campaigns drive the pipeline using LinkedIn conversion tracking.  This feature…

Elena Mazaheri|
December 08, 2025 |
4 min read

crm lead management

CRM lead management: The best tools to try in 2026

If your ads are working but your pipeline is still messy in 2026, you need to do something about your CRM lead management. Your lead management and CRM are not…

Elena Mazaheri|
December 05, 2025 |
5 min read

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
December 03, 2025 |
14 min read

LinkedIn Pipedrive integrations

Best LinkedIn–Pipedrive integrations by LeadsBridge (and how to use them)

LinkedIn is where you can find your best B2B leads. But your sales team is using a contact management system. So connecting the two platforms is a must.  Pipedrive offers…

Elena Mazaheri|
December 02, 2025 |
5 min read

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read