Syncing 10,000 leads/mo? GET A DEMO
SIGN UP FOR FREE

Tags: #Google

google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight with one objective, clear message,…

Lizzie Davey

Lizzie Davey |
16 min read

Read more

Tagged by #Google

financial advisor marketing strategies

Lead acquisition

Financial advisor marketing strategies: The complete guide

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors…

Marco Cirillo|
May 21, 2025 |
10 min read

Retargeting vs remarketing

Nurturing and conversion

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they…

Elena Mazaheri|
May 20, 2025 |
6 min read

Google mortgage leads

Lead acquisition

How to generate Google mortgage leads

Mortgage lead generation is how loan officers keep their pipeline filled with potential clients. These leads may come from…

Elena Mazaheri|
May 15, 2025 |
4 min read

Tracking and growth

Do Google Ads work for small businesses?

If you’re running a small business, chances are you’ve asked yourself: “Do Google Ads work?” It’s a fair question—especially…

Andrew Bailey|
April 08, 2025 |
4 min read

Lead management examples

Nurturing and conversion

A complete guide to lead management (with strategies and examples)

Leads are the lifeblood of every business, and the generation of these integral players is typically the primary focus…

Hephzy Asaolu|
March 26, 2025 |
19 min read

how to reduce advertising cost

Tracking and growth

How to reduce advertising costs on Facebook and Google Ads

In the dynamic world of digital marketing, the cost of advertising on platforms like Facebook and Google can quickly…

Marialuisa Aldeghi|
February 25, 2025 |
7 min read

Top Articles
from the Blog

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read