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Tags: #Google

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Tagged by #Google

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Retargeting ads examples

Nurturing and conversion

Bring customers ashore with these retargeting ads examples

Millions of consumers surf the internet every day and marketers aim to bring them to the waves of their…

Andrew Bailey|
December 07, 2022 |
7 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
November 21, 2022 |
9 min read

Ways to improve your lead generation strategy

Lead acquisition

97 tactics to accelerate your lead generation strategy

Lead generation is an imperative facet of any business, enabling you to garner the interest of prospective customers and…

Dario Villi|
November 18, 2022 |
23 min read

Tracking and growth

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Elena Mazaheri|
October 19, 2022 |
11 min read

google ads

Tracking and growth

Google Ads’ Costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s Adsense program, advertisers place…

Hephzy Asaolu|
October 07, 2022 |
10 min read

Top Articles
from the Blog

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read