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Tags: #Sales

Tracking and growth

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze leads to grow sales? One…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Tagged by #Sales

Tracking and growth

Anonymous Lead Tracking helps in Generating Qualified leads: Real-time Case Study

Your inbound marketing strategy attracts a lot of leads. That’s good news, right? But the bad news is, not…

Ankit Prakash|
April 06, 2018 |
5 min read

Nurturing and conversion

Stop sending lousy leads to your salesmen: follow these tips to increase the quality of your leads by 200%

The quality of your leads determines whether you succeed or fail in business. For most businesses, generating leads is…

Mark Cirillo|
March 28, 2018 |
5 min read

Nurturing and conversion

How to transform your personal inbox into a steady source of qualified leads

Lead generation can be a tricky business. There are many different platforms and tools that allow you to collect…

Andrew Bailey|
January 16, 2018 |
4 min read

Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
20 min read

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Elena Mazaheri|
October 06, 2026 |
8 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read