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Tags: #SMB

Do Facebook Ads work for small businesses

Nurturing and conversion

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating the evolving digital ecosystems for a small business calls for planning and tact. That’s why…

Elena Mazaheri

Elena Mazaheri |
10 min read

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Tagged by #SMB

Tools and Integrations

The best free marketing software tools you should be using

Marketing software is an invaluable operational tool for every business. By allowing you to manage your leads more efficiently…

Ana Gotter|
December 19, 2022 |
8 min read

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or…

Lizzie Davey|
June 01, 2022 |
6 min read

Tracking and growth

How to Allocate Marketing Budget for Startups in 2022

You’re getting ready for 2022 and you want to have everything in order… but do you know how to…

Ana Gotter|
December 10, 2021 |
5 min read

Lead acquisition

3 Reasons Why Webinar Marketing Will Help To Improve Your Start-up’s Lead Generation Strategy

So, you’ve probably read a lot of information about webinar marketing during the last few years, and it makes…

Mark Cirillo|
May 08, 2018 |
6 min read

Top Articles
from the Blog

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before completing them. This is often due to slow load times…

Elena Mazaheri|
July 04, 2025 |
3 min read

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read