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What is Aircall
AirCall is a call center software and call center app that empowers your sales and support teams to handle every call with the platform’s desktop and mobile apps. Its intuitive dashboard is designed to make the job easier for each member of your team. At the same time, you can easily add and remove users in order to empower your team’s productivity.
Benefits of using Aircall
The call center solution helps you provide a better customer service for your prospects and clients. You can quickly invite your agents and organize your workflows without effort. Aircall allows you to track your phone performances, thanks to the call center analytics that give you insights and data on agent and team productivity. You can even monitor your team’s activity in real-time, so you’ll be able to have everything under your control in order to get the most out of your calls.
Why should I use Aircall
Aircall can cross-reference the data with your favorite Customer Relationship Management and Helpdesk tool, in order to understand exactly how the calls affect your sales and marketing processes. Aircall, in fact, integrates with the most used CRMs and helpdesk platform such as Intercom, Pipeline, SalesForce, Hubspot, Slack and much more. Aircall is an international platform: within seconds, you can log in to the software and create numbers in more than 40 countries.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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