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What is AWS Bucket S3
Amazon S3 is cloud storage for the Internet. To upload your data like photos, videos, documents, etc. In terms of implementation, the buckets and objects are resources and Amazon S3 provides APIs to manage them. For example, you can create a bucket and load objects using the Amazon S3 API. You can also use the Amazon S3 console to perform these operations.
Benefits of using AWS Bucket S3
An Amazon S3 bucket name is globally unique and the namespace is shared by all AWS accounts. This means that after a bucket has been created, the name of that bucket cannot be used by another AWS account in any AWS Region until the bucket is deleted. You should not depend on specific bucket naming conventions for availability or for security verification. For bucket naming guidelines, see Restrictions and bucket limits.
Why should I use AWS Bucket S3
Amazon S3 creates buckets in a specified area, to optimize latency, reduce costs or meet regulatory requirements, choose an AWS region geographically close to you. For example, if you live in Europe, you may find it beneficial to create buckets in the EU (Ireland) or EU (Frankfurt) regions.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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