Streamline your data management process with the BigMarker + Google Customer Match integration

BigMarker is a place to host live online talks, classes, presentations, webinars and webcasts, from your computer to the world. It provides all the tools you need to make your event successful, from scheduling and promotion to landing pages, registration, ticket sales, lead generation, reminders and audience communication, live hosting for up to 1,000 attendees, recording, and building your audience on your BigMarker channel. BigMarker uses the latest browser-based technology so no downloads or installations are required.

You get your own virtual conference room that you can customize with your logo/theme. You can embed your events to host them directly from your website. You can choose to make your events free or paid, setting ticket prices or accepting optional donations from attendees. Inside your event, you can share up to 9 webcams and present content: presentations, videos, or your whole screen. Attendees can chat, raise their hands, and be called on to ask questions. After your event, BigMarker gives you a channel, a place where attendees can subscribe (free or paid) to get access to past and future content, and where you can build your audience.

With BigMarker you get your own virtual conference room that you can customize with your logo/theme. You can embed your events to host them directly from your website. BigMarker allows you to choose the perfect webinar landing page template, designed to maximize conversions, using the latest researches and best practices to get users to complete calls to action. Moreover, with BigMarker you can add your logo and change a theme color so that your pages are consistent with your own website and brand. When capturing leads you can use custom registration forms for lead generation. Choose which info you capture from people when they register.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.