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What is EverWebinar
EverWebinar is a webinar solution that allows you to promote and run automated webinars, in order to engage your audience and increase conversions with minimal effort. With EverWebinar you can create webinar pages using beautifully designed, pre-made templates. Thanks to its drag-and-drop solution, you can take advantage of a high-level of personalization for your webinars without writing a single line of code.
Benefits of using EverWebinar
When people subscribe for your webinars, you can record the events and run them in an evergreen mode. Then, you can promote events that start within a few minutes after your registrants opt-in, and generate leads with this technique. Moreover, you can block night-time webinars and define specific calendar. By doing so, you’ll be able to avoid dates that don’t suite to your plans (Sunday, holidays, and so on).
Why should I use EverWebinar
EverWebinar uses a time zone auto-detection. Thanks to this feature, you don’t need to ask your registrants to fill useful fields when they opt-in (which can reduce significantly your opt-in rates). Just set up the auto-detection time-zone and automatically give access to your attendees at the right time. EverWebinar increases the engagement with your leads thanks to its live chat simulator. Simply write or import your chat history, and when people register to the webinar, the system will display the chat as live.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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