Automatically sync your leads with the Facebook Dynamic Ads + Google Analytics integration

Facebook Dynamic Ads are a specific type of ads that run on Facebook, that allows advertisers to create an ad template that automatically uses the images and details of your data list for the items you want to advertise.

Dynamic Product Ads use Facebook's pixel or SDK to show ads to people who have already shown interest in your business by performing actions that are important to you on your site. With Facebook Dynamic Product Ads, advertisers are be able to promote any item from a dynamic product catalog, directing the right product to the right person.

Moreover, by using LeadsBridge you can to understand exactly which offer or product your leads are affected. In fact, LeadsBridge can pass the information related to the Retail ID of your ads, directly to your CRM. By doing so, you can perform a targeted follow up to your leads, depending on the object they have clicked on in your ads.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.