Streamline your data management process with the FreshDesk + Google Customer Match integration

Freshdesk is a cloud-based customer support software and ticketing system that helps your business provide a first-class customer support for your customers and potential clients. Freshdesk is a growth-oriented software that allows you to set up the most advanced and smart automation to get things done faster.

Using Freshdesk, making your customers happy is easier than ever, and you can simplify the support stages in order to improve their trust in your brand. Freshdesk is extremely easy to use. Thanks to a quick set up method, you can immediately start offering the best support service for your clients.

When they need your support, your clients can create tickets and your team can easily manage them. Moreover, Freshdesk brings your customer support through different channels. No matters how many clients contact you, you can easily manage every request you receive in just one place.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.