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What is Helpscout
Help Scout is a simple customer service software that allows businesses to make more human and personal every customer service interaction. Nowadays, a personal touch with the companies may significantly increase your sales volume. That’s why Help Scout helps companies of any size grow their business, by connecting with their audience, where other help desks couldn’t.
Benefits of using Helpscout
Help Scout allows you to scale your results, by providing a wide range of automated actions that enable you to reduce your customer support efforts. In fact, keeping your customer service and support human and personal doesn’t mean that everything needs to be manual or live. Help Scout lets you define repeatable automation tasks based on users’ actions, by setting up simple and visual workflows.
Why should I use Helpscout
With Help Scout you can create multiple mailboxes for different shared email addresses. By doing so, you can work seamlessly across departments and manage several businesses and brands through just one account. Help Scout empowers the collaboration within team members and employees, by keeping everyone working on the same page and see other people’s activity in real-time. This improves your team’s productivity, avoids double tickets and makes your customers happy!
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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