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What is Intercom
Intercom is a Customer Messaging Platform designed to improve communication between businesses and their clients. Intercom enables you to improve your entire marketing with a wide range of tools that allow you to manage the relationship with your prospects.
Benefits of using Intercom
Intercom offers a new way to acquire, engage and retain customers and is great for sales, marketing, and support teams to connect and communicate better with customers and help the company grow faster, so this is a reason why it is handy to use Intercom. But that's not all because Intercom gives you the ability to segment your users based on the actions they take and create live segments based on them, providing you with the tools and data you need to acquire and engage your customers more effectively and efficiently.
Why should I use Intercom
With Intercom you can easily onboard and upsell your customers with email marketing campaigns, in-app messages and push messages. Intercom lets you set your marketing goals and track your results. The in-build analysis tools allow you to track your campaigns and optimize your marketing.
What is Google Analytics
Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.
Benefits of using Google Analytics
Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.
Why should I use Google Analytics
If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.
Mercedes-Benz Vans created a type of campaign to decrease lead response rates for achieving a higher sales ratio. Using LeadsBridge and Facebook Lead Ads, Mercedes was able to sold 18% more Vans according to the last year