Automatically create audiences from LionDesk with the Google Customer Match integration

LionDesk is a real estate agent CRM designed that enables businesses of the real estate market to make more sales thanks to marketing automation. With LionDesk, you can better manage your contacts’ database in order to close more deals, keeping under control your entire sales funnel by tracking your leads behaviors, to-do-lists, team tasks, and results.

How does LionDesk work? First of all, Liondesk integrates with the most lead generation tools and platforms used by Real Estate agents. Once the leads come into your funnel, you can follow up with them with email marketing campaigns, personalizing their journey with automation rules. LionDesk enables you to define the tasks of your entire sales team and manage transactions. With the LionDesk Property Plan tools, you avoid missing tasks and opportunities.

It’s very important that your leads feel they are unique. However, you need an automatic system that lets you run massive campaigns, in order to make the most out of your marketing activity. LionDesk puts your follow up process on autopilot, thanks to drip marketing campaigns that allow you to create custom templates. With LionDesk’s reporting tools you get reports on your campaigns’ success, viewing open rates, click-throughs and more.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.