Streamline your data management process with the LiveAgent + Google Analytics integration

Live Agent is a robust Helpdesk and live chat software, rated as the best helpdesk platform for Small and medium-sized businesses in 2017. It allows you to manage and track all communications with your customers and leads, including emails, which are automatically converted into tickets for better management, phone calls and video calls. So you can easily receive and send emails (including mass emails) from the same place. The real-time chat widget can be easily configured in order to send automatic custom invitations, based on customers’ behaviors or website url (useful for pricing pages).

All the communications between your staff and customers are recorded as “tickets”. A ticket includes emails, live chats, phone calls and other channel communications, including social media. Live Agent in fact, provides a stunning feature which allows you to help and support your customers across Facebook and Twitter. Furthermore, Facebook private messages and tweets are automatically converted into tickets, so you can easily answer them from LiveAgent and have your fans and followers under control. All your replies will be sent as tweets or private messages.

Tickets are accessible from the “Universal Inbox”, a single place where you can find all the communications. Through the “Automated Tickets Distribution” feature, you make sure that each ticket is assigned to the correct agent or department. Live Agent’s reporting system provides detailed insights and data about your agents/departments performances, rating and analytics. Live Agent integrates with several CRMs, CMS, Email Marketing software and Project Management tools.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.