Lead acquisition

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using machine learning and predictive analytics, AI identifies quality leads faster…

Before automation was so readily available, most companies manually moved their data from singular or multiple applications to their CRM (customer relationship management) systems. While some companies still operate…

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors have a big impact on people’s lives, offering advice on…

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they mean the same thing, but they’re not quite identical. And while…

LinkedIn is one of the most widely used professional platforms in the world. This makes the use of LinkedIn advertising tools one of the most profitable means of lead…