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Lead acquisition

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion rates higher.  You pay for ads…

Mark Cirillo

Mark Cirillo |
18 min read

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In this category

lead generation mistakes

Lead acquisition

7 common lead generation mistakes and how to avoid them

Lead generation is a multifaceted process that requires consistent strategising, evaluation and refining in order to be effective. Acquiring…

Charlotte Odwyer|
May 11, 2023 |
4 min read

Lead acquisition

8 travel marketing tips and strategies

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

Lizzie Davey|
April 07, 2023 |
7 min read

google ad examples

Lead acquisition

Google Ad examples that work

Around 2.14 billion customers do their shopping online as the trend continues to grow. If running a business, you…

Elena Mazaheri|
February 22, 2023 |
10 min read

Lead acquisition

How to create an effective marketing strategy for higher education in 2024

Higher education institutions have traditionally relied on the power of reputation, which can be a mistake in the long…

Lizzie Davey|
January 09, 2023 |
5 min read

Ways to improve your lead generation strategy

Lead acquisition

97 tactics to accelerate your lead generation strategy

Lead generation is an imperative facet of any business, enabling you to garner the interest of prospective customers and…

Dario Villi|
November 18, 2022 |
24 min read

Lead acquisition

A quick guide on Google Ads for real estate: How to write high-converting Google ads

Businesses typically earn $2 for every $1 spent on Google Ads. PPC is a huge business driver for 74%…

Haley Osborne|
September 07, 2022 |
7 min read

Top Articles
from the Blog

best marketing tools for small businesses

The 7 best marketing tools for small businesses

TL;DR Small businesses don’t need a dozen marketing apps, just a few good ones that share data. For email, pick Brevo (300 free emails a day) or Mailchimp (easiest for beginners).…

Elena Mazaheri|
October 26, 2026 |
8 min read

The 6 top Facebook ad management software for marketers

TL;DR Facebook ad management means creating, running, tracking, and improving ads in Meta Ads Manager. Extra software helps when you want less manual work, better reporting, and faster optimization. Main reasons to…

Elena Mazaheri|
October 23, 2026 |
13 min read

CRM automation tools

10 Best CRM automation tools to streamline sales

TL;DR CRM automation takes the work you do on repeat out of your sales process: lead assignment, follow-up emails, lead scoring, pipeline updates, and data sync between tools. The 10 best…

Elena Mazaheri|
October 21, 2026 |
12 min read

IFTTT alternatives

The 14 best IFTTT alternatives for tool integrations

TL;DR IFTTT is cheap and simple. But it struggles with complex business workflows. Need more power for business apps? Look at LeadsBridge (380+ apps), Zapier, Make (visual builder) or Pabbly Connect…

Elena Mazaheri|
October 19, 2026 |
17 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read