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Lead acquisition

Lead acquisition

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it can be one of the…

Haley Osborne

Haley Osborne |
9 min read

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In this category

Lead acquisition

SEO or Email Marketing ? Which one is the most effective strategy for your lead generation campaign

Lead generation is a crucial marketing task for any business. In fact, 85% of marketers say that lead generation…

Ash Salleh|
June 28, 2019 |
4 min read

Lead acquisition

How to use LinkedIn to build a solid b2b lead generation strategy for your business

Over the years, LinkedIn has transitioned from a small social networking site to a world force. LinkedIn publishing platform…

Mark Cirillo|
May 30, 2019 |
5 min read

Lead acquisition

How to generate more leads from Social Media in the right way

The internet offers a number of ways to generate leads with social media. Social media gives you a direct way…

Mark Cirillo|
April 12, 2019 |
6 min read

Lead acquisition

4 Marketing Tips on How to generate more leads with your Online Quiz

The desire of every business owner is to generate more leads. This is revealed in HubSpot’s 2018 Ultimate Marketing…

Mark Cirillo|
February 18, 2019 |
5 min read

Lead acquisition

5 of the Best Cold Email Formulas for Lead Generation

I like formulas over templates. There’s a difference. Formulas are fluid and can fit many different scenarios. Templates are rigid and…

Josh Slone|
February 15, 2019 |
5 min read

Lead acquisition

How to generate more leads with a Monthly Newsletter

More and more businesses are searching for how to generate leads. HubSpot research revealed that 65% of marketers surveyed…

Mark Cirillo|
January 11, 2019 |
5 min read

Top Articles
from the Blog

Custom CRM: Pros and cons of in-house vs. ready-made CRM software

Nowadays, all businesses need a CRM to run their marketing and sales operations properly.  CRMs help you track leads through the funnel, prioritize follow-ups, measure performance, and double down on…

Marialuisa Aldeghi|
November 28, 2025 |
7 min read

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read