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Lead acquisition

Lead acquisition

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring in conversions instead of your…

Mark Cirillo

Mark Cirillo |
16 min read

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In this category

Lead acquisition

SEO or Email Marketing ? Which one is the most effective strategy for your lead generation campaign

Lead generation is a crucial marketing task for any business. In fact, 85% of marketers say that lead generation…

Ash Salleh|
June 28, 2019 |
4 min read

Lead acquisition

How to use LinkedIn to build a solid b2b lead generation strategy for your business

Over the years, LinkedIn has transitioned from a small social networking site to a world force. LinkedIn publishing platform…

Mark Cirillo|
May 30, 2019 |
5 min read

Lead acquisition

How to generate more leads from Social Media in the right way

The internet offers a number of ways to generate leads with social media. Social media gives you a direct way…

Mark Cirillo|
April 12, 2019 |
6 min read

Lead acquisition

4 Marketing Tips on How to generate more leads with your Online Quiz

The desire of every business owner is to generate more leads. This is revealed in HubSpot’s 2018 Ultimate Marketing…

Mark Cirillo|
February 18, 2019 |
5 min read

Lead acquisition

5 of the Best Cold Email Formulas for Lead Generation

I like formulas over templates. There’s a difference. Formulas are fluid and can fit many different scenarios. Templates are rigid and…

Josh Slone|
February 15, 2019 |
5 min read

Lead acquisition

How to generate more leads with a Monthly Newsletter

More and more businesses are searching for how to generate leads. HubSpot research revealed that 65% of marketers surveyed…

Mark Cirillo|
January 11, 2019 |
5 min read

Top Articles
from the Blog

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective…

Federica Salini|
December 16, 2025 |
7 min read

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team doing it by hand, you use software to send the…

Elena Mazaheri|
December 15, 2025 |
5 min read

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…

Mark Cirillo|
December 12, 2025 |
16 min read

Top six automotive marketing strategies and ideas for 2026

The automotive industry is highly competitive, which makes marketing in this area a high-stakes, challenging operation. Advertising strategies that would have driven results in the past do not have…

Ana Gotter|
December 11, 2025 |
12 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns. One of them is your Google Ads campaign structure.  A well-designed structure…

Britney Steele|
December 10, 2025 |
8 min read