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Lead acquisition

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead quality can drop, so use…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Lead acquisition

What car dealers should REALLY do to get leads on Facebook without going broke

The usual strategy of promoting cars has been through television advertisements, Newspaper & Magazine advertisements, etc.  But things are…

Andrew Bailey|
March 21, 2018 |
5 min read

Lead acquisition

6 dumb lead generation mistakes that will massacre your business

Generating leads for your business it’s key to the health of your business as much as exercising is key…

Dario Villi|
February 22, 2018 |
5 min read

Lead acquisition

Facebook Lead Ads: Finally Meet The New Thank You Screen Of Your Forms

    If you use Facebook Lead Ads to collect leads, you probably have noticed that now you can set up…

Mark Cirillo|
February 06, 2018 |
2 min read

Lead acquisition

How to build a successful Lead Generation strategy for your business: a result oriented approach.

It is becoming increasingly difficult to generate leads these days. Most marketers are struggling to generate leads for their…

Mark Cirillo|
December 18, 2017 |
10 min read

Lead acquisition

How Facebook Messenger Ads can expand your reach by 34% and bring a brand-new type of users into your target audience

If you run Facebook Ads, you already know what it feels like when your most successful campaigns suddenly stop…

Andrew Bailey|
July 13, 2017 |
4 min read

Lead acquisition

How to generate B2B leads with Facebook lead ads?

Facebook lead ads is one of the best tools nowadays to boost your B2B marketing campaign. Let me explain you…

Mark Cirillo|
March 14, 2017 |
3 min read

Top Articles
from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…

Mark Cirillo|
September 29, 2026 |
17 min read

The 6 best webinar software platforms for 2026

TL;DR Zoom Webinars is the safest pick for large live events, but it is a broadcasting tool, not a marketing one. Demio fits marketing teams that measure webinars by leads. GoTo Webinar…

Elena Mazaheri|
September 24, 2026 |
8 min read

Facebook lead management: Benefits and more

TL;DR Facebook lead management means capturing leads from your ads, getting them into your CRM fast, and following up before they go cold. Meta deletes lead data after 90 days. If…

Elena Mazaheri|
September 22, 2026 |
8 min read

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read