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Lead acquisition

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead quality can drop, so use…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Meta instant forms: Examples & how to build them

Lead acquisition

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First,…

Elena Mazaheri|
December 29, 2025 |
14 min read

LinkedIn real estate lead generation

Lead acquisition

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation…

Elena Mazaheri|
December 26, 2025 |
5 min read

Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy…

Marco Cirillo|
December 22, 2025 |
10 min read

Lead acquisition

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display.…

Haley Osborne|
November 25, 2025 |
9 min read

travel agency ads

Lead acquisition

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency…

Marco Cirillo|
November 17, 2025 |
8 min read

Lead acquisition

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers…

Marco Cirillo|
November 14, 2025 |
11 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read