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Lead acquisition

Lead acquisition

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead quality can drop, so use…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Lead acquisition

How to use Facebook lead automation to improve your ads

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad…

Luke Ramassa|
November 11, 2025 |
8 min read

Lead acquisition

How to collect high-quality student leads with lead generation ads

Looking for ready-to-subscribe student leads?  Generating leads in higher education is all about getting prospective students interested in your institution.  However,…

Dario Villi|
October 28, 2025 |
8 min read

effective digital marketing strategy

Lead acquisition

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and…

Elena Mazaheri|
October 14, 2025 |
5 min read

How to connect Klaviyo to Facebook via LeadsBridge

Lead acquisition

How to connect Facebook lead ads to Klaviyo via LeadsBridge

As a marketer who manages digital marketing, you need a reliable, frictionless system that lets you share data across…

Elena Mazaheri|
October 02, 2025 |
4 min read

Medicare Facebook leads

Lead acquisition

How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your…

Elena Mazaheri|
September 11, 2025 |
4 min read

Lead acquisition

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online…

Elena Mazaheri|
September 10, 2025 |
20 min read

Top Articles
from the Blog

google ads best practices 2023

Google Ads best practices to level up your advertising game

TL;DR Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly. Let automation work, including setting smart bidding, broad match, and Performance Max. Keep ads tight…

Lizzie Davey|
September 18, 2026 |
16 min read

Meta event match quality score

Meta event match quality (EMQ): What it is and how to improve it

TL;DR Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…

Elena Mazaheri|
September 16, 2026 |
7 min read

tips for selling on Facebook Marketplace

12 Actionable tips for selling on Facebook Marketplace as a business

TL;DR Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy. Let Meta’s AI draft listings, then add what it misses:…

Elena Mazaheri|
September 14, 2026 |
7 min read

How to use hubspot for real estate

How to use HubSpot for real estate: A guide for agents

TL;DR HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept. The free…

Elena Mazaheri|
September 10, 2026 |
6 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

TL;DR Google lead form extensions are now called lead form assets. They let users submit their details directly from the ad. They can lower friction and increase lead volume, especially on mobile. Lead…

Mark Cirillo|
September 08, 2026 |
14 min read