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Nurturing and conversion

Nurturing and conversion

Facebook lead ads: How to follow up with Facebook leads

Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate for a lead ad campaign is much higher than regular conversion campaigns. However, getting high…

Mark Cirillo

Mark Cirillo |
14 min read

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In this category

Nurturing and conversion

First-Party vs. Third-Party Data: What’s the Difference?

Data helps marketers and business owners make all sorts of decisions, ranging from which products to sell and at…

Ana Gotter|
August 22, 2022 |
7 min read

Nurturing and conversion

Micro conversion: Marketing one step at a time

When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You…

Zachary McDaniel|
August 17, 2022 |
7 min read

Nurturing and conversion

How to use Google Offline Conversions Tracking to measure offline conversions from your Google Ads

Google Offline Conversions Tracking is a robust advertising tool that allows businesses to better track both offline sales generated…

Hephzy Asaolu|
July 27, 2022 |
13 min read

Nurturing and conversion

The best real estate follow up email examples

Outreach plays an important role in the real estate world.  Competition is fierce, and to attract new clients you have…

Lizzie Davey|
July 22, 2022 |
6 min read

paid advertising funnel

Nurturing and conversion

A complete guide to paid advertising funnels

The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few…

Ana Gotter|
July 20, 2022 |
5 min read

Nurturing and conversion

The Complete Guide to Facebook Offline Conversions (with tutorial)

In 2020, a study revealed that an estimated 81% of shoppers carry out online research before making purchases, and…

Hephzy Asaolu|
July 01, 2022 |
8 min read

Top Articles
from the Blog

How to generate car sales leads in 2025

Just ask Google. Ask ChatGPT. Check out the so and so service comparison site. These are only some of the ever-growing digital resources available to both buyers and sellers…

Elena Mazaheri|
April 18, 2025 |
8 min read

IFTTT vs Zapier and why leadsBridge is a better alternative

IFTTT vs Zapier (and why LeadsBridge is a better alternative)

Businesses today are under constant pressure to streamline operations and improve marketing efficiency through automation. That’s where integration platforms come in. Two of the most talked-about tools in this…

Andrew Bailey|
April 17, 2025 |
3 min read

Linkedin Conversion API

The 2025 guide to LinkedIn Ads conversion tracking with LeadsBridge

Imagine launching a LinkedIn ad campaign and knowing exactly which actions—whether a form submission, a purchase, or a phone inquiry—are tied directly to your ads. No guesswork, no gaps…

Mark Cirillo|
April 17, 2025 |
4 min read

How to use Facebook lead automation to improve your ads

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad format that Meta has ever released is Facebook lead ads. In…

Zachary McDaniel|
April 16, 2025 |
10 min read

5 lead scoring examples for better lead management

Managing leads effectively is key to driving conversions and increasing revenue. By scoring leads based on their level of engagement, behavior, and demographic data, marketing and sales teams can…

Marialuisa Aldeghi|
April 15, 2025 |
4 min read