Syncing 10,000 leads/mo? GET A DEMO
SIGN UP FOR FREE

Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

Read more

In this category

Nurturing and conversion

Creating a winning omnichannel customer journey strategy

Today, customers can browse through websites and social media, compare prices online while shopping in-store, and expect immediate gratification…

Elena Mazaheri|
April 21, 2023 |
5 min read

Customer segmentation

Nurturing and conversion

The complete guide to customer segmentation strategy

Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that…

Marco Cirillo|
February 10, 2023 |
6 min read

Retargeting ads examples

Nurturing and conversion

Bring customers ashore with these retargeting ads examples

Millions of consumers surf the internet every day and marketers aim to bring them to the waves of their…

Andrew Bailey|
December 07, 2022 |
7 min read

Nurturing and conversion

Email Parser: What is it and how can it help your business?

Whether you’re a hobbyist just selling knicks and knacks, or an expert marketer, it’s so much easier to have…

Luke Ramassa|
September 26, 2022 |
10 min read

WhatsApp LeadsBridge

Nurturing and conversion

5 Best WhatsApp CRM integrations to maximize data

WhatsApp is one of the most widely used communication platforms in the world, boasting over 2 billion active daily…

Charlotte Odwyer|
September 23, 2022 |
6 min read

Nurturing and conversion

Micro conversion: Marketing one step at a time

When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You…

Luke Ramassa|
August 17, 2022 |
7 min read

Top Articles
from the Blog

best marketing tools for small businesses

The 7 best marketing tools for small businesses

TL;DR Small businesses don’t need a dozen marketing apps, just a few good ones that share data. For email, pick Brevo (300 free emails a day) or Mailchimp (easiest for beginners).…

Elena Mazaheri|
October 26, 2026 |
8 min read

The 6 top Facebook ad management software for marketers

TL;DR Facebook ad management means creating, running, tracking, and improving ads in Meta Ads Manager. Extra software helps when you want less manual work, better reporting, and faster optimization. Main reasons to…

Elena Mazaheri|
October 23, 2026 |
13 min read

CRM automation tools

10 Best CRM automation tools to streamline sales

TL;DR CRM automation takes the work you do on repeat out of your sales process: lead assignment, follow-up emails, lead scoring, pipeline updates, and data sync between tools. The 10 best…

Elena Mazaheri|
October 21, 2026 |
12 min read

IFTTT alternatives

The 14 best IFTTT alternatives for tool integrations

TL;DR IFTTT is cheap and simple. But it struggles with complex business workflows. Need more power for business apps? Look at LeadsBridge (380+ apps), Zapier, Make (visual builder) or Pabbly Connect…

Elena Mazaheri|
October 19, 2026 |
17 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
October 16, 2026 |
18 min read