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Nurturing and conversion

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly engaged.  These characteristics make it a…

Lizzie Davey

Lizzie Davey |
10 min read

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In this category

Nurturing and conversion

Automotive Customer Engagement & The Journey to Car Purchase

The automotive industry is unique compared to most others. When you look at standards for customer journeys and even…

Ana Gotter|
March 08, 2021 |
4 min read

Nurturing and conversion

School Advertisements Tips & Ideas

Schools are becoming more competitive because more and more schools are opening. Therefore, you need the best school advertisement…

Hephzy Asaolu|
November 30, 2020 |
8 min read

Nurturing and conversion

What conversion optimization looks like in every step of the funnel

In the world of marketing and sales, it’s no secret that conversions are king. Conversion optimization is a key…

Zachary McDaniel|
November 19, 2020 |
6 min read

Nurturing and conversion

Tips to decrease your eCommerce cart abandonment

Cart abandonment is a sad fact of life for eCommerce retailers, especially when U.S. retailers spend approximately $28.23 billion…

Luke Ramassa|
October 26, 2020 |
9 min read

Nurturing and conversion

Tips for writing effective emails to your sales prospects

Let’s say you’ve gotten a fresh batch of warm leads from Facebook Lead Ads and just imported them into…

Sandra Wilk|
October 12, 2020 |
5 min read

Nurturing and conversion

The Updated Advertising Strategy Guide for Businesses

An advertising strategy is a complete plan designed for a particular ad campaign. Every business needs an effective advertising…

Hephzy Asaolu|
August 06, 2020 |
7 min read

Top Articles
from the Blog

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

Cookieless future: What it is and what to expect

If you visit a website, chances are a familiar pop-up message greets you right away: “By using our site, you agree to our use of cookies to deliver a…

Marialuisa Aldeghi|
June 20, 2025 |
8 min read