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Nurturing and conversion

Meta Ads Best Practices

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your brand reach the right people. The…

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Telco customer experience

Why Telco Customer Experience Management Is Important (and How to Improve it)

The better the experience a customer has, the more likely they are to come back, leave positive reviews, and…

A Step by Step Guide to Pinterest Audience Targeting

Pinterest is becoming one of the top social media platforms and search engines for businesses, especially e-commerce businesses. It…

Google Shopping: The step-by-step guide

Online shopping is a multibillion-dollar industry. The market size in 2019 was 3.53 trillion US dollars, and it is predicted…

Everything you need to know about conversion funnel optimization

Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes…

People-based marketing: The most effective strategy for generating leads

Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it…

Automotive Customer Engagement & The Journey to Car Purchase

The automotive industry is unique compared to most others. When you look at standards for customer journeys and even…

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from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

How to generate leads on tiktok

How to generate leads on TikTok: 10 effective strategies

For a lot of brands, it’s one of the easiest places to get discovered fast. The big win is that you don’t need a huge follower count to reach…

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First, they’re convenient. People can fill out the form right on…

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation is not about posting the same listing photos in one…