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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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Nurturing and conversion

Google Shopping: The step-by-step guide

Online shopping is a multibillion-dollar industry. The market size in 2019 was 3.53 trillion US dollars, and it is predicted…

Hephzy Asaolu|
April 22, 2021 |
9 min read

Nurturing and conversion

Everything you need to know about conversion funnel optimization

Having a good understanding of conversion funnel optimization is like having a map to a destination. A map makes…

Zachary McDaniel|
March 29, 2021 |
13 min read

Nurturing and conversion

People-based marketing: The most effective strategy for generating leads

Mobile technology is on the rise and this has taken over people’s attention to where marketers are finding it…

Hephzy Asaolu|
March 25, 2021 |
6 min read

Nurturing and conversion

School Advertisements Tips & Ideas

Schools are becoming more competitive because more and more schools are opening. Therefore, you need the best school advertisement…

Hephzy Asaolu|
November 30, 2020 |
9 min read

Nurturing and conversion

What conversion optimization looks like in every step of the funnel

In the world of marketing and sales, it’s no secret that conversions are king. Conversion optimization is a key…

Zachary McDaniel|
November 19, 2020 |
6 min read

Nurturing and conversion

Tips to decrease your eCommerce cart abandonment

Cart abandonment is a sad fact of life for eCommerce retailers, especially when U.S. retailers spend approximately $28.23 billion…

Luke Ramassa|
October 26, 2020 |
9 min read

Top Articles
from the Blog

AI lead generation

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Using machine learning and predictive analytics, AI identifies quality leads faster and…

Elena Mazaheri|
March 25, 2026 |
6 min read

Snapchat Lead Generation: Everything you need to know

Struggling to turn Snapchat views into real leads? You’re not alone.  Getting attention is easy. Turning that attention into contact details, qualified prospects, and sales is the hard part.  With 946…

Marialuisa Aldeghi|
March 23, 2026 |
6 min read

A guide to Google types of ads and when to use them

Google Ads can feel like choosing software for your team. Everything promises to help, pricing adds up fast, and if you pick the wrong setup, you end up paying…

Elena Mazaheri|
March 20, 2026 |
6 min read

How to download leads from Snapchat: A complete guide

Running Snapchat lead ads? Then you should know where your leads are and how to download them fast, like it’s the back of your hand.   Snapchat lets you collect contact…

Andrew Bailey|
March 18, 2026 |
4 min read

Agency marketing automation

Agency marketing automation: The complete guide

Do you generate leads but cannot onboard them? Or they don’t stick around even after onboarding? You might have a data management issue. Most agencies don’t lose clients because of ads alone.…

Elena Mazaheri|
March 16, 2026 |
7 min read