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Nurturing and conversion

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party data, which is information you…

Ana Gotter

Ana Gotter |
8 min read

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Nurturing and conversion

Facebook Offline Conversion best practices

One popular challenge common to brick and mortar stores is the inability to measure the impact of online campaigns…

Hephzy Asaolu|
July 06, 2020 |
5 min read

Nurturing and conversion

QVC 2.0: Webinars for e-Commerce

Many assume webinars are just for ?soft? or digital products like SaaS products, courses, or coaching services. And yes,…

Omar|
June 30, 2020 |
8 min read

Nurturing and conversion

5 undervalued benefits of using CRM retargeting for your business

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline…

Mark Cirillo|
June 29, 2020 |
6 min read

Nurturing and conversion

Fashion advertising: strategies to promote your fashion brand

The fashion business is growing at a rapid rate with an annual growth rate of 9.4%. However, despite rapid…

Hephzy Asaolu|
June 22, 2020 |
8 min read

Nurturing and conversion

Facebook Shop: How to set up a Facebook store

Facebook is one of the largest social media networks in the world. With over 1.73 billion active users, spending…

Hephzy Asaolu|
June 08, 2020 |
6 min read

Nurturing and conversion

The Complete Guide to Instagram Shopping Tags

Instagram is a platform that people use to discover new people and places, but also products. In fact, 36%…

Dario Villi|
June 01, 2020 |
5 min read

Top Articles
from the Blog

Agency marketing automation

Agency marketing automation: The complete guide

Do you generate leads but cannot onboard them? Or they don’t stick around even after onboarding? You might have a data management issue. Most agencies don’t lose clients because of ads alone.…

Elena Mazaheri|
March 16, 2026 |
7 min read

Marketing automation tools for marketing agencies

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report back to clients. Top marketing automation tools help you handle…

Elena Mazaheri|
March 12, 2026 |
8 min read

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read