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Facebook custom audience

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

In this category

Top 11 TikTok content ideas for businesses 

Is TikTok getting your attention? You are not alone! TikTok is a particular hit with younger audiences, so if you…

facebook marketplace ads

Facebook Marketplace ads: How to advertise on Facebook Marketplace

Marketplace users are browsing with their wallet half-open, so clicks convert better than an average news feed ad. Besides that,…

Facebook Ads for ecommerce strategies

Best Facebook ads in ecommerce strategies for 2025

Are you running Facebook ads for your ecommerce business? If not, you might want to consider it. Facebook ads can be…

how to advertise your business on facebook marketplace

How to advertise your business on Facebook Marketplace

A checkout or Messenger-led negotiation on Marketplace yields email, phone number, and pixel-level product signals that feed Meta’s algorithm.…

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

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from the Blog

The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Google Ads Salesforce® integration: 5 ways to connect

TL;DR Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

TL;DR Meta only stores your leads for 90 days. After that they’re gone, so you either export them regularly or sync them automatically. Speed matters more than the CRM you pick.…