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Nurturing and conversion

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
20 min read

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In this category

TikTok ecommerce

Nurturing and conversion

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell,…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

Do Facebook Ads work for small businesses

Nurturing and conversion

Do Facebook ads work for small businesses?

Considering Meta’s massive user base, maintaining a Facebook presence is a must-have strategy for small businesses. Of course, navigating…

Elena Mazaheri|
June 10, 2025 |
10 min read

Are Facebook Ads worth it

Nurturing and conversion

Are Facebook ads worth it in 2025? 

Meta offers the most powerful advertising platforms online. With rising costs, tighter targeting, and evolving privacy rules, however, many…

Elena Mazaheri|
June 05, 2025 |
6 min read

tiktok lead generation

Nurturing and conversion

How to master TikTok Lead Generation Ads & get more leads

TikTok lead generation ads have redefined digital advertising by turning short-form video into a powerful performance channel. Brands use…

Marialuisa Aldeghi|
June 04, 2025 |
12 min read

Retargeting vs remarketing

Nurturing and conversion

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they…

Elena Mazaheri|
May 20, 2025 |
6 min read

Nurturing and conversion

The best strategies for Facebook retargeting ads in 2026

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or…

Lizzie Davey|
May 14, 2025 |
14 min read

Top Articles
from the Blog

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta lead ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
October 28, 2026 |
8 min read

best marketing tools for small businesses

The 7 best marketing tools for small businesses

TL;DR Small businesses don’t need a dozen marketing apps, just a few good ones that share data. For email, pick Brevo (300 free emails a day) or Mailchimp (easiest for beginners).…

Elena Mazaheri|
October 26, 2026 |
8 min read

The 6 top Facebook ad management software for marketers

TL;DR Facebook ad management means creating, running, tracking, and improving ads in Meta Ads Manager. Extra software helps when you want less manual work, better reporting, and faster optimization. Main reasons to…

Elena Mazaheri|
October 23, 2026 |
13 min read

CRM automation tools

10 Best CRM automation tools to streamline sales

TL;DR CRM automation takes the work you do on repeat out of your sales process: lead assignment, follow-up emails, lead scoring, pipeline updates, and data sync between tools. The 10 best…

Elena Mazaheri|
October 21, 2026 |
12 min read

IFTTT alternatives

The 14 best IFTTT alternatives for tool integrations

TL;DR IFTTT is cheap and simple. But it struggles with complex business workflows. Need more power for business apps? Look at LeadsBridge (380+ apps), Zapier, Make (visual builder) or Pabbly Connect…

Elena Mazaheri|
October 19, 2026 |
17 min read