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Tracking and growth

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format.…

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Predictive HR analytics

Predictive HR analytics: How to use it for business decision-making

You already know the power of data when it comes to your business. More specifically, you know that the…

What is Data Orchestration? Benefits and more

As businesses grow, there’s always a surge of contact information they need to track.  You’ve got leads in your Facebook…

Sales call tracking

How Sales Call Tracking Can Enhance Personalization in Lead Generation

Depending on the size of your business, there’s a good chance that you make and receive many phone calls…

Marketing attribution model

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’…

Small business automation

The complete guide to small business automation

In the digital age, the ability to streamline processes, enhance efficiency, and reduce human error through automation is no…

Call center automation guide

Call Center Automation: A Guide to Improving Customer Service

We’ve all been there, trying to phone a company’s call center to sort out an issue or ask a…

Top Articles
from the Blog

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…