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Tracking and growth

lead management automation

Tracking and growth

How to enhance lead management automation with LeadsBridge

Marketing teams today are under pressure to move faster and do more with less. A smart place to start? Lead management automation. This process helps save time, reduce manual work, and ensure every lead…

Marialuisa Aldeghi

Marialuisa Aldeghi |
4 min read

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In this category

gdpr implementation

Tracking and growth

GDPR implementation: the requirements to achieve full compliance

The European Union’s General Data Protection Regulation (GDPR) is legislation that is designed to protect the data of EU…

Hephzy Asaolu|
February 06, 2023 |
13 min read

Tracking and growth

GDPR and Facebook: How to keep advertising safe

If you are a seasoned marketer, you probably are well-acquainted with Facebook Ads. However, in order to advertise safely…

Dario Villi|
February 03, 2023 |
14 min read

Tracking and growth

How Marketing Directors can leverage first-party data to drive more ROAS

In the fast-changing economic landscape of today, there are many challenges that large organizations and enterprises face.  One of them…

Dario Villi|
January 02, 2023 |
8 min read

crm retargeting

Tracking and growth

The complete guide to CRM retargeting

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to…

Mark Cirillo|
November 21, 2022 |
9 min read

Cookieless retargeting

Tracking and growth

What is cookieless retargeting & how it works?

Retargeting is a cornerstone of digital marketing and advertising. Facebook Ads retargeting in particular revolutionized the digital advertising landscape,…

Ana Gotter|
November 15, 2022 |
3 min read

Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Top Articles
from the Blog

lead management automation

How to enhance lead management automation with LeadsBridge

Marketing teams today are under pressure to move faster and do more with less. A smart place to start? Lead management automation. This process helps save time, reduce manual…

Marialuisa Aldeghi|
April 03, 2025 |
4 min read

HubSpot workflows

The best TikTok integrations to enhance your lead generation

TikTok has fast become one of the most popular social platforms in the world. It was primarily focused on sharing short musical, tutorial and story-telling video content. However, it…

Charlotte Odwyer|
April 02, 2025 |
9 min read

how to advertise car dealership on facebook

How to advertise your car dealership on Facebook

Want to know how to sell more cars online? Facebook’s Marketplace might be the solution you are looking for. Most car shoppers in the US planning to purchase a vehicle…

Elena Mazaheri|
March 28, 2025 |
16 min read

Lead management examples

A complete guide to lead management (with strategies and examples)

Leads are the lifeblood of every business, and the generation of these integral players is typically the primary focus when deciding which tactics to bring into action. Of course,…

Hephzy Asaolu|
March 26, 2025 |
18 min read

The best Facebook trends to consider in 2025

Facebook continues to be one of the most powerful platforms for marketers, with billions of active users and a robust advertising ecosystem. However, as consumer behavior evolves and Meta…

Andrew Bailey|
March 25, 2025 |
3 min read