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Tracking and growth

Agency marketing automation

Agency marketing automation: The complete guide

Do you generate leads but cannot onboard them? Or they don’t stick around even after onboarding? You might have a data management issue. Most agencies don’t lose clients because of ads alone. Instead, they lose them because…

In this category

Conversion rate optimization best practices

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is…

How to increase ROAS on Facebook Ads

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

How much should I spend on Facebook Ads? A guide for SMB

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

How to scale Facebook ads

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

How to install a Facebook Pixel

How to install a Facebook Pixel (now Meta Pixel): Everything you need to know

Facebook ads are a powerful tool for reaching new audiences.  But, to serve the right ads at the right time,…

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from the Blog

Mailchimp vs. HubSpot: Which one is right for you?

Mailchimp or HubSpot? For many small teams, that may provide enough automation. Mostly because they do overlap. A lot. Both help you send emails. Both help you organize contacts. Both…

What are Meta ads? Everything you need to know!

Meta advertising is about promoting ads in different channels and reaching audiences. It focuses on advertising tools, ad placements, industry-specific events, and using machine learning.  All this is to offer…

The best lead generation tools to consider

The 10 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

fake leads from facebook ads

How to avoid fake leads from Facebook Ads

Fake leads drain your budget. But that’s not the only problem with bad lead data.  Sales reps then chase dead numbers, burning hours that should be spent closing real deals.…

16 Automotive lead generation ideas you can use right now

Leads are everything for car dealerships and auto shops. Without them, it’s impossible to sell any products or keep the business going – it’s simple math. But many dealers…