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Tracking and growth

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

In this category

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

How much should I spend on Facebook Ads? A guide for SMB

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

How to scale Facebook ads

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

How to install a Facebook Pixel

How to install a Facebook Pixel (now Meta Pixel): Everything you need to know

Facebook ads are a powerful tool for reaching new audiences.  But, to serve the right ads at the right time,…

Contact center automation trends

11 Call and contact center automation trends to boost lead prospecting

Imagine if, instead of relying solely on human agents, your call or contact center could find a way to…

CRM trends

Nine Emerging CRM Trends to Fuel Your Business Growth

Customer relationship management isn’t a new concept. In fact, CRM as we know it dates back to the 1980s…

Top Articles
from the Blog

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective…

lead nurturing automation

How to get started with lead nurturing automation 

Automated lead management might sound complex, but at its core, it’s simple: The idea is that instead of your team doing it by hand, you use software to send the…

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring…