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Tracking and growth

how to run facebook ads for clients

Tracking and growth

How to run Facebook ads for clients: The ultimate guide for agencies & freelancers

Running Facebook ads for a client is often one of the first big projects freelancers and new agencies take on. This kind of project can be very rewarding, both in terms of finance and…

Elena Mazaheri

Elena Mazaheri |
11 min read

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In this category

Tracking and growth

What is a lead scoring model and how to build it: A complete guide

Effective lead management is at the core of successful marketing and sales strategies. A lead scoring model is one…

Andrew Bailey|
September 26, 2024 |
4 min read

How much should I spend on Facebook Ads? A guide for SMB

Tracking and growth

How much should I spend on Facebook ads? Everything you need to know!

Facebook ads can reach millions of people, and quickly. However, running an ad campaign on Facebook takes more than…

Elena Mazaheri|
September 25, 2024 |
6 min read

How to scale Facebook ads

Tracking and growth

How to scale Facebook ads in 2024

The advantages of running ads on Facebook are evident to any seasoned marketer. However, navigating its paid advertising ecosystem…

Elena Mazaheri|
September 20, 2024 |
5 min read

How to install a Facebook Pixel

Tracking and growth

How to install a Facebook Pixel (now Meta Pixel): Everything you need to know

Facebook ads are a powerful tool for reaching new audiences.  But, to serve the right ads at the right time,…

Lizzie Davey|
August 28, 2024 |
7 min read

Contact center automation trends

Tracking and growth

11 Call and contact center automation trends to boost lead prospecting

Imagine if, instead of relying solely on human agents, your call or contact center could find a way to…

Mark Cirillo|
August 14, 2024 |
6 min read

CRM trends

Tracking and growth

Nine Emerging CRM Trends to Fuel Your Business Growth

Customer relationship management isn’t a new concept. In fact, CRM as we know it dates back to the 1980s…

Mark Cirillo|
August 12, 2024 |
5 min read

Top Articles
from the Blog

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

A Marketplace listing is your sales post on Facebook that shows the item’s photos, title, price, and details. To boost your Facebook Marketplace ads, you can use bright photos, clear…

Elena Mazaheri|
February 20, 2026 |
5 min read

How to get car buyers from automotive Facebook lead generation ads

Running automotive Facebook lead generation ads doesn’t mean getting ready-to-buy people on demand.  Far from it.  Facebook can generate a ton of leads fast, but turning them into actual car buyers…

Elena Mazaheri|
February 18, 2026 |
6 min read

Get inspired by these 26 high-converting Facebook lead ads examples

Wondering how to create Facebook lead ads that get more clicks and conversions? High-performing Facebook lead ads have a few things in common. The best ones make one clear promise…

Hephzy Asaolu|
February 16, 2026 |
13 min read

best lead generation for contractors

Best lead generation for contractors: How to choose tactics that actually get clients

The best lead generation tactics for contractors are a repeatable system to generate leads, respond quickly, book estimates, and track what turns into paid jobs.  On the other hand, you…

Elena Mazaheri|
February 13, 2026 |
6 min read

the best realtors lead generation

Best lead generation for realtors: How to choose the best strategy

The best lead generation for realtors is a mix of tactics that let you respond quickly, stay in touch consistently, and measure all the way to closings.  To do this,…

Elena Mazaheri|
February 11, 2026 |
7 min read