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Tracking and growth

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format.…

In this category

The complete guide to CRM data enrichment

In today’s fast-paced digital world, effective customer data management is essential for the success of any business. With the…

tiktok conversion api

Everything you need to know about TikTok Conversion API

TikTok has quickly become one of the most popular social media platforms in the world, boasting over 1 billion…

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Facebook Pixel and iOS14

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

The ultimate Google Ads optimization checklist

If you’re an advertiser running campaigns on Google Ads, you know that optimizing your ad campaigns is critical for…

healthcare marketing automation

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

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from the Blog

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…