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Tracking and growth

Manage lead tracking

Manage lead tracking: How to track leads efficiently

Lead tracking involves monitoring how leads engage with your brand from the moment they first come into contact with your business to when they finally convert into customers.  Without effective tracking of leads, it becomes…

In this category

Predictive HR analytics

Predictive HR analytics: How to use it for business decision-making

You already know the power of data when it comes to your business. More specifically, you know that the…

What is Data Orchestration? Benefits and more

As businesses grow, there’s always a surge of contact information they need to track.  You’ve got leads in your Facebook…

Sales call tracking

How Sales Call Tracking Can Enhance Personalization in Lead Generation

Depending on the size of your business, there’s a good chance that you make and receive many phone calls…

Marketing attribution model

What’s a marketing attribution model & how to measure offline events

Today’s marketing landscape has expanded more than ever. This includes how we conduct our business and meet the customers’…

Small business automation

The complete guide to small business automation

In the digital age, the ability to streamline processes, enhance efficiency, and reduce human error through automation is no…

Call center automation guide

Call Center Automation: A Guide to Improving Customer Service

We’ve all been there, trying to phone a company’s call center to sort out an issue or ask a…

Top Articles
from the Blog

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

How to generate leads on tiktok

How to generate leads on TikTok: 10 effective strategies

For a lot of brands, it’s one of the easiest places to get discovered fast. The big win is that you don’t need a huge follower count to reach…

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make your life easier in a few simple ways.  First, they’re convenient. People can fill out the form right on…

How to generate real estate leads on LinkedIn: A guide

LinkedIn gives you access to a huge pool of serious buyers, sellers, and investors.  But LinkedIn real estate lead generation is not about posting the same listing photos in one…