Tracking and growth

How to enhance lead management automation with LeadsBridge

Marketing teams today are under pressure to move faster and do more with less. A smart place to start? Lead management automation. This process helps save time, reduce manual work, and ensure every lead…

Marialuisa Aldeghi |
4 min read

Tracking and growth

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Elena Mazaheri|
October 19, 2022 |
11 min read

Tracking and growth

Best 8 B2C marketing automation examples

Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If…

Lizzie Davey|
October 12, 2022 |
5 min read

Tracking and growth

Google Ads’ Costs: Understanding Google Ads pricing

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s Adsense program, advertisers place…

Hephzy Asaolu|
October 07, 2022 |
10 min read

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

Lizzie Davey|
September 28, 2022 |
5 min read

Tracking and growth

How to use TikTok Pixel: TikTok conversions tracking

TikTok now has one billion active monthly users – that’s a lot of potential leads waiting to discover your…

Lizzie Davey|
August 15, 2022 |
4 min read

Tracking and growth

The best marketing automation tools for startups

As a startup, you’re tasked with everything. You’re not at the point where you can hire a huge team or…

Lizzie Davey|
June 01, 2022 |
6 min read

Tracking and growth

How to enhance lead management automation with LeadsBridge