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Tracking and growth

Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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In this category

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Elena Mazaheri|
December 11, 2023 |
13 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Luke Ramassa|
November 27, 2023 |
9 min read

healthcare marketing automation

Tracking and growth

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

Marialuisa Aldeghi|
October 23, 2023 |
6 min read

Tracking and growth

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

Hephzy Asaolu|
July 07, 2023 |
13 min read

5 Tips to optimize LinkedIn Ads budget

Tracking and growth

5 tips to optimize your Linkedin ads budget in 2023

With over 900 million users across 200 countries, LinkedIn has quickly become the most valuable platform for B2B marketers…

Andrew Bailey|
May 04, 2023 |
4 min read

Tracking and growth

4 practical tips for real estate marketing automation

Realtors are endlessly busy, with constant streams of new and returning leads who want to buy, sell, or buy…

Marco Cirillo|
April 27, 2023 |
6 min read

Top Articles
from the Blog

How to create a Google Ads strategy for lead generation

TL;DR Lead form assets let people submit info directly from the ad, synced to your CRM via webhook or integration Set up conversion tracking first so Google can optimize toward real…

Andrew Bailey|
August 25, 2026 |
9 min read

The best Google Ad extension examples to improve CTR

TL;DR Ad extensions (Google now calls them “assets”) add extra info to your search ads, like links, phone numbers, or forms. They’re free to add and can lift your CTR by…

Elena Mazaheri|
August 21, 2026 |
6 min read

How to connect Facebook Lead Ads and Vinsolutions - preview

Create a VinSolutions CRM-Facebook Integration via LeadsBridge

TL;DR VinSolutions CRM helps car dealers manage leads, track customer behavior, and run targeted campaigns Facebook Lead Ads lets buyers submit their info without leaving Facebook LeadsBridge connects the two, so leads…

Charlotte Odwyer|
August 19, 2026 |
8 min read

how to boost facebook marketplace

How to boost Facebook Marketplace ads and listings (2026 edition)

TL;DR Posting is free and organic; boosting is paid, wider reach, plus ad reporting. Fix photos, title keywords, category and price before spending a cent. Boost from Your Listings: pick objective, audience,…

Elena Mazaheri|
August 17, 2026 |
6 min read

HubSpot vs. Marketo: Which one should you use?

TL;DR HubSpot is easier to get running and a solid fit if your marketing and sales teams want one shared platform without a long implementation process.  Marketo (now Adobe Marketo Engage)…

Elena Mazaheri|
August 15, 2026 |
7 min read