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Tracking and growth

LinkedIn ads optimization

Tracking and growth

LinkedIn ads optimization: Tips and best practices for 2026

TL;DR LinkedIn campaigns underperform when the data infrastructure underneath them is broken, not the creative. Campaign objective alignment which means optimizing for the right signal. Real-time lead sync prevents warm leads from going cold before sales can…

Elena Mazaheri

Elena Mazaheri |
6 min read

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In this category

Tracking and growth

Cookieless tracking: The potential impact on the world of advertising

Tracking cookies is a vital part of advertising. It’s really not a secret at this point. However, understanding what…

Elena Mazaheri|
December 11, 2023 |
13 min read

Facebook Pixel and iOS14

Tracking and growth

Facebook Pixel and iOS 14: Updates, and what you should expect

Apple changed its iOS 14 data tracking permissions back in January of 2021 and has gradually implemented new updates…

Zachary McDaniel|
November 27, 2023 |
9 min read

healthcare marketing automation

Tracking and growth

Healthcare marketing automation: The ultimate checklist

Effective marketing is crucial in the healthcare industry. It allows healthcare providers to engage with patients, increase brand awareness,…

Marialuisa Aldeghi|
October 23, 2023 |
6 min read

Tracking and growth

ROAS Formula: how to calculate it and apply to your business

Digital advertising provides exposure for products and services. It is a great way for businesses to not only drive…

Hephzy Asaolu|
July 07, 2023 |
13 min read

5 Tips to optimize LinkedIn Ads budget

Tracking and growth

5 tips to optimize your Linkedin ads budget in 2023

With over 900 million users across 200 countries, LinkedIn has quickly become the most valuable platform for B2B marketers…

Andrew Bailey|
May 04, 2023 |
4 min read

Tracking and growth

4 practical tips for real estate marketing automation

Realtors are endlessly busy, with constant streams of new and returning leads who want to buy, sell, or buy…

Marco Cirillo|
April 27, 2023 |
6 min read

Top Articles
from the Blog

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read

How to receive Facebook leads email notifications for instant follow-up

TL;DR Facebook lead ads let users submit their info without leaving Facebook. Facebook doesn’t notify you automatically and you have to set that up yourself. Without a notification system, your team could…

Marco Cirillo|
June 10, 2026 |
14 min read

how to advertise your travel agency

How to advertise your travel agency online

TL;DR Most travel agencies lose bookings because potential clients can’t find them online, and not because their offers are bad. Social media lead generation ads on Facebook, Instagram, and TikTok are…

Elena Mazaheri|
June 08, 2026 |
6 min read

lead enrichment

How lead enrichment practices can elevate your strategies

TL;DR Lead enrichment adds missing data points to your prospect profiles so your team stops wasting calls on the wrong people The four core benefits: standardized data, clearer purchase intent, better…

Charlotte Odwyer|
June 04, 2026 |
12 min read