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Tracking and growth

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure ensures your ad shows up…

In this category

How much do Instagram Ads cost? A complete guide to optimize your ad spend

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…

How to Not Get Sued: Data Privacy Laws Explained

Businesses need consumer information to advertise their services, communicate with prospects, deliver their products, and get proper feedback. But…

Data Resiliency – Cookies and Browser-Based Tracking is Dying

Tracking cookies and browser-based tracking are about to die, and that’s going to cause a huge headache for advertisers.…

The Complete Guide to Marketing ROI

In marketing, every dollar counts. More specifically, how much money is invested vs how much the company gets in…

The Complete Guide to Facebook Audience Insights

Facebook Audience Insight, launched in 2014, is A powerful marketing analytics tool that possesses a wealth of data to…

CCPA Compliant: How To Stay Compliant With California’s Privacy Legislation

The California Consumer Privacy Act has been in the pipeline for years now. After a lengthy drafting process, the…

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from the Blog

How to run lead generation for financial advisors

The highly competitive financial landscape demands an effective lead generation strategy for any industry professional looking to expand their client base and drive sustainable growth. With more potential clients…

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

The ultimate guide to automated lead generation

In the fast-paced world of digital marketing, generating high-quality leads efficiently is more crucial than ever. Automated lead generation has become a powerful tool, helping you streamline your processes…

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…