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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart Bidding, write strong ads, and…

Britney Steele

Britney Steele |
11 min read

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In this category

Tracking and growth

All you need to know about Google AMP Pages with Examples to Learn from

Optimizing your mobile page is non-negotiable. This is because 80% of shoppers use smartphones during physical shopping and a…

Mark Cirillo|
June 18, 2019 |
4 min read

Tracking and growth

YouTube SEO: How to effectively rank your videos on Google & YouTube

Video marketing is becoming a necessity for businesses in this 21st century. This is because it connects businesses with…

Mark Cirillo|
May 02, 2019 |
5 min read

Tracking and growth

Learn to understand Instagram analytics to grow your business audience

Is Instagram part of your business marketing strategy? Are you getting the best ROI from your marketing efforts? With…

Mark Cirillo|
April 27, 2019 |
4 min read

Tracking and growth

4 innovative Marketing Strategies to improve your Local Automotive SEO

Automotive businesses need to have a good online presence in the modern age. While people still want to come…

Mark Cirillo|
April 16, 2019 |
5 min read

Tracking and growth

What does a High Quality Score Indicate and how does it affect your PPC Campaign

The goal of every marketer is to create quality ads that will increase your PPC high quality score. This…

Mark Cirillo|
March 07, 2019 |
4 min read

Tracking and growth

How To Use Competitor Monitoring Tools to Increase Conversions

Most digitally-savvy businesses know that there are many ways to boost traffic funneled to their websites and increase conversions.…

Mark Cirillo|
December 13, 2018 |
5 min read

Top Articles
from the Blog

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read

Integration as a platform

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and sync delays between tools Key benefits: real-time lead sync, scalable workflows,…

Elena Mazaheri|
June 23, 2026 |
6 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
16 min read

The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
8 min read