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Tracking and growth

Tracking and growth

Everything you need to know about Facebook Conversions API

TL;DR Facebook Conversions API (CAPI) sends conversion data straight from your server to Meta, skipping browsers and cookies entirely. It exists because Safari, iOS privacy settings, and ad blockers have made the old Pixel-only tracking unreliable. Best…

Elena Mazaheri

Elena Mazaheri |
16 min read

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In this category

Tracking and growth

Best 4 apps for business owners: save time & boost productivity

Being a business owner is no monkey business so why not use the best apps for business owners to…

Andrew Bailey|
August 11, 2018 |
5 min read

Tracking and growth

How to make a startup successful with few marketing automation tricks

Many small business owners are looking for ways to make their startup successful. Startups fail not because they do…

Luke Ramassa|
July 30, 2018 |
5 min read

Tracking and growth

All You Need To Know About Google’s Responsive Search Ads

As part of their relentless quest for innovation, 2018 saw Google introduce a beta version of their latest ad…

Luke Ramassa|
July 12, 2018 |
5 min read

Tracking and growth

14 essentials productivity tips for CEO time management

A CEO?s job is to lead and determine the direction in which the company will go, they usually have…

Andrew Bailey|
June 26, 2018 |
5 min read

Tracking and growth

How to track REAL channels conversion on Google Analytics with a funnel analysis

In the world of digital marketing, traffic figures are integral to your hopes of converted sales. However, if you…

Mark Cirillo|
June 21, 2018 |
5 min read

Tracking and growth

5 Google Adwords Tips and Explained Tricks to Maximise your ROI

The goal of every Google AdWords advertiser is to maximise their ROI by increasing conversion rate and reducing the…

Mark Cirillo|
May 21, 2018 |
5 min read

Top Articles
from the Blog

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read

CRM advertising

CRM advertising: What it is and how to use it

TL;DR: CRM advertising uses your existing customer data (email lists, purchase history) to target people with ads on Facebook, Google, LinkedIn, and TikTok Instead of guessing who might buy, you show…

Elena Mazaheri|
July 15, 2026 |
5 min read