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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart Bidding, write strong ads, and…

Britney Steele

Britney Steele |
11 min read

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Tracking and growth

Best 4 apps for business owners: save time & boost productivity

Being a business owner is no monkey business so why not use the best apps for business owners to…

Susana Mora Di Mare|
August 11, 2018 |
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How to make a startup successful with few marketing automation tricks

Many small business owners are looking for ways to make their startup successful. Startups fail not because they do…

Luke Ramassa|
July 30, 2018 |
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All You Need To Know About Google’s Responsive Search Ads

As part of their relentless quest for innovation, 2018 saw Google introduce a beta version of their latest ad…

Luke Ramassa|
July 12, 2018 |
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14 essentials productivity tips for CEO time management

A CEO?s job is to lead and determine the direction in which the company will go, they usually have…

Susana Mora Di Mare|
June 26, 2018 |
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Tracking and growth

How to track REAL channels conversion on Google Analytics with a funnel analysis

In the world of digital marketing, traffic figures are integral to your hopes of converted sales. However, if you…

Mark Cirillo|
June 21, 2018 |
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Tracking and growth

5 Google Adwords Tips and Explained Tricks to Maximise your ROI

The goal of every Google AdWords advertiser is to maximise their ROI by increasing conversion rate and reducing the…

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May 21, 2018 |
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from the Blog

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read

Integration as a platform

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and sync delays between tools Key benefits: real-time lead sync, scalable workflows,…

Elena Mazaheri|
June 23, 2026 |
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The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read

Everything you need to know about LinkedIn Lead Gen Forms

TL;DR LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.  Forms are pre-filled with profile data, which makes sign-ups faster and completion…

Mark Cirillo|
June 16, 2026 |
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The best Mailchimp alternatives by use case

TL;DR Mailchimp’s pricing jumps sharply as your list grows, which is why many marketers start looking for alternatives. The best replacement depends on your use case for free, nonprofit, SMS, automation-heavy,…

Elena Mazaheri|
June 12, 2026 |
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