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Tracking and growth

B2B lead generation funnel

Tracking and growth

B2B lead generation funnel: Stages, strategies, and metrics

B2B lead gen can be resource-heavy. That’s why having a solid funnel matters even more. A good B2B lead generation funnel gives your team a shared map. It shows where leads come from, what they…

Elena Mazaheri

Elena Mazaheri |
8 min read

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Tracking and growth

How to make a startup successful with few marketing automation tricks

Many small business owners are looking for ways to make their startup successful. Startups fail not because they do…

Luke Ramassa|
July 30, 2018 |
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Tracking and growth

All You Need To Know About Google’s Responsive Search Ads

As part of their relentless quest for innovation, 2018 saw Google introduce a beta version of their latest ad…

Luke Ramassa|
July 12, 2018 |
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Tracking and growth

14 essentials productivity tips for CEO time management

A CEO?s job is to lead and determine the direction in which the company will go, they usually have…

Susana Mora Di Mare|
June 26, 2018 |
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Tracking and growth

How to track REAL channels conversion on Google Analytics with a funnel analysis

In the world of digital marketing, traffic figures are integral to your hopes of converted sales. However, if you…

Mark Cirillo|
June 21, 2018 |
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Tracking and growth

5 Google Adwords Tips and Explained Tricks to Maximise your ROI

The goal of every Google AdWords advertiser is to maximise their ROI by increasing conversion rate and reducing the…

Mark Cirillo|
May 21, 2018 |
5 min read

Tracking and growth

Anonymous Lead Tracking helps in Generating Qualified leads: Real-time Case Study

Your inbound marketing strategy attracts a lot of leads. That’s good news, right? But the bad news is, not…

Ankit Prakash|
April 06, 2018 |
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Top Articles
from the Blog

Retargeting automation

Retargeting automation: How to re-engage leads at scale

Most visitors do not convert the first time they land on your website. They browse a product, compare your offer, abandon a form, leave a cart, or download a…

Elena Mazaheri|
May 07, 2026 |
7 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we’ll explain how Google…

Mark Cirillo|
May 05, 2026 |
14 min read

The 6 top Facebook ad management software for marketers

Businesses always want tech tools that are easy to use and save time. To manage Facebook ads with maximum efficiency, it’s essential for these tools to have features like…

Elena Mazaheri|
April 30, 2026 |
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The complete guide to TikTok advertising (with examples)

TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.  Whether you want to sell more of your products…

Hephzy Asaolu|
April 28, 2026 |
19 min read

Custom integration

Custom integrations: When to use them?

How many tools does your team use? Probably something between five and ten tools. They all play important roles in your workflows, but they don’t always work well together. Native…

Elena Mazaheri|
April 23, 2026 |
5 min read