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Tracking and growth

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format.…

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Sales funnel optimization

10 Sales funnel optimization strategies to implement right now

Sales funnels are essential for guiding prospects through their journey from initial awareness to becoming loyal customers. Optimizing this…

google ads best practices 2023

Google Ads best practices to level up your advertising game

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is…

snap pixel

How to set up the Snap Pixel: A step-by-step guide

Are you looking to optimize your Snapchat ad campaigns and drive better results? Look no further than Snap Pixel,…

Facebook Ads Audit

The ultimate Facebook ads audit checklist

Facebook ad campaigns let you target your audience strategically and create engaging content. But how can you tell if…

Conversion rate optimization best practices

Seven Conversion rate optimization best practices to follow in 2024

If we take a genuine, more honest approach, we can indeed say that driving conversions on your website is…

How to increase ROAS on Facebook Ads

How to increase ROAS on Facebook ads

The high competition level makes advertising on Facebook easier said than done. So the question is, how can you…

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from the Blog

How to check Facebook Conversions API events: A step-by-step guide

Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager…

digital marketing lead generation strategy

5 Effective digital marketing lead generation strategies for 2026

Lead generation is a system. You either have it or you don’t. You can, however, build the system well, and your pipeline grows on schedule. But that requires a lead…

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than solely promoting quick sales. However, the true value lies in how…

How to implement marketing automation: A step-by-step guide

Marketing automation is more of a strategy than a few bunched-up tasks and tools. When done right, it shortens sales cycles and makes every campaign work better.  But how long…

best AI lead generation tools

The best AI lead generation tools in 2026

You don’t need more leads. Instead, you need the right kind of leads, even if that means generating fewer leads. This very concept is one reason that AI lead generation…