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Tracking and growth

The perfect Google Ads campaign structure

Tracking and growth

The perfect Google Ads campaign structure: A guide for 2025

When it comes to pay-per-click (PPC) advertising with Google Ads, many factors determine the success of your campaigns.One of them is your Google Ads campaign structure. A well-designed structure ensures your ad shows up…

Britney Steele

Britney Steele |
7 min read

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In this category

Tracking and growth

4 practical tips for real estate marketing automation

Realtors are endlessly busy, with constant streams of new and returning leads who want to buy, sell, or buy…

Ana Gotter|
April 27, 2023 |
6 min read

Tracking and growth

Lead scoring best practices: How to create an effective strategy

When focusing on lead generation, a large proportion of businesses fall victim to one crucial mistake – measuring success…

Ana Gotter|
April 14, 2023 |
11 min read

Tracking and growth

What is Data Enrichment? Use cases and more

Marketers today have access to huge amounts of data, but that data is useless if it isn’t relevant and…

Lizzie Davey|
March 24, 2023 |
7 min read

marketing automation workflows

Tracking and growth

Top 5 marketing automation workflows to improve your business

Businesses across the globe are inundated with repetitive tasks that require completion in order for operations to function as…

Charlotte Odwyer|
March 17, 2023 |
7 min read

hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

First-party vs. third-party cookies

Tracking and growth

First-party vs. third-party cookies: The difference explained

New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers.…

Lizzie Davey|
March 13, 2023 |
5 min read

Top Articles
from the Blog

How to run lead generation for financial advisors

The highly competitive financial landscape demands an effective lead generation strategy for any industry professional looking to expand their client base and drive sustainable growth. With more potential clients…

Andrew Bailey|
February 19, 2025 |
4 min read

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

Elena Mazaheri|
February 19, 2025 |
8 min read

The ultimate guide to automated lead generation

In the fast-paced world of digital marketing, generating high-quality leads efficiently is more crucial than ever. Automated lead generation has become a powerful tool, helping you streamline your processes…

Marialuisa Aldeghi|
February 19, 2025 |
5 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses and how they reach their target audience. However, their success varies widely from one company to…

Elena Mazaheri|
February 12, 2025 |
10 min read