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google ads best practices 2023

Tracking and growth

Google Ads best practices to level up your advertising game in 2026

Keeping up with Google’s ad changes can feel like a full-time job. It feels like every week there is a new update to get to grips with and the tactics that were successful two…

Lizzie Davey

Lizzie Davey |
11 min read

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SEO for Small Business: What is link building & How to do it RIGHT

Link building is an important part of SEO. If you want your business website to rank high on the…

Mark Cirillo|
September 13, 2018 |
6 min read

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How Woodpecker uses inbound + outbound to maximize their lead generation

When looking for a way to boost lead gen at your company, it seems that you have a limited…

Mary Siewierska|
May 03, 2018 |
5 min read

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Lead Generation Tips from a Quora Addict

When we first heard about Quora we couldn’t possibly imagine the impact it was going to have on our…

Dario Villi|
January 19, 2018 |
5 min read

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Anatomy of a Landing page that converts over 60% of traffic

Lead generation landing pages allow you to collect visitors and potential clients? information by asking them to fill a…

Susana Mora Di Mare|
December 27, 2017 |
4 min read

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Dennis Yu & Logan Young share their best strategies on how to win the modern marketing game

Here at Leadsbridge, we had the opportunity to interview two of the biggest Facebook ads marketing experts, that are…

Mark Cirillo|
December 14, 2017 |
8 min read

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How to Use Calculators and Quizzes to Improve Facebook Engagement

The means of content discovery have changed. For me, personally, it’s less about spending time inputting search terms in…

Khyati Sehgal|
October 09, 2017 |
4 min read

Top Articles
from the Blog

Marketing automation tools for marketing agencies

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report back to clients. Top marketing automation tools help you handle…

Elena Mazaheri|
March 12, 2026 |
8 min read

Facebook business integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding new ways to reach their audiences. However, with all the…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is probably costing you money and damaging your performance.  Ads automation exists…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads captures demand, which means:  It helps you target the people searching…

Elena Mazaheri|
March 04, 2026 |
6 min read

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.  They can be one) First-party…

Ana Gotter|
February 26, 2026 |
8 min read