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Tracking and growth

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from every euro you spend. That’s why…

Andrew Bailey

Andrew Bailey |
5 min read

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Latest

Facebook leads to Google Sheets

Tools and Integrations

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t export campaigns to Sheets in real-time, and Google Workspace has no first-party Ads plug-in. Workarounds…

Elena Mazaheri|
July 18, 2025 |
3 min read

marketing automation for small businesses

Tracking and growth

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between…

Lizzie Davey|
July 17, 2025 |
11 min read

social media trends 2025

Tracking and growth

The latest social media trends for 2025

From its humble beginnings in the early 2000s, social media has evolved into one of the most vital aspects…

Lizzie Davey|
July 16, 2025 |
12 min read

How to use Hubspot with Facebook Ads

Tools and Integrations

How to use HubSpot with Facebook ads & across other Meta technologies

Meta ad campaigns are great for growing your email list, getting people to sign up for webinars, and generating…

Elena Mazaheri|
July 11, 2025 |
7 min read

facebook lead center

Tracking and growth

What is Facebook Leads Center? A comprehensive guide

Managing Facebook leads shouldn’t be manual, messy, or slow. But for many marketers, it still is. Facebook Leads Center…

Elena Mazaheri|
July 07, 2025 |
5 min read

benefits of facebook lead ads

Lead acquisition

The top 6 benefits of Facebook lead ads

Still losing leads to slow websites and long forms? You’re not alone.  Many mobile users abandon traditional lead forms before…

Elena Mazaheri|
July 04, 2025 |
3 min read

Top Articles
from the Blog

The ultimate Google Ads optimization checklist

Paid search marketing can be notoriously competitive and expensive. So, you can’t afford to waste clicks.  You need tightly targeted campaigns and smart, up-to-date optimization to squeeze maximum value from…

Andrew Bailey|
November 26, 2025 |
5 min read

Creating LinkedIn Ads: Anatomy of a LinkedIn ad

LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it…

Haley Osborne|
November 25, 2025 |
9 min read

How to find my target audience

How to find my target audience: 5 Effective strategies

Most people don’t like ads: Myth! They don’t like irrelevant ads. Every day, your ideal customers scroll past thousands of posts, stories, and ads that have nothing to do with them.  If…

Elena Mazaheri|
November 24, 2025 |
6 min read

lead lifecycle management

Lead lifecycle management and automation: The complete guide

Lead lifecycle management, like many marketing ideas, is always changing. Different teams often define and use it in different ways. So how can you best identify, track, engage, and analyze…

Elena Mazaheri|
November 20, 2025 |
7 min read

Benefits of Google Ads: 5 reasons why you should use it

Google processes around 8.5 billion searches every day.  Most of those searches are from people trying to solve a problem, compare options, or buy something.  That’s the real benefit of advertising…

Elena Mazaheri|
November 19, 2025 |
5 min read