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Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Latest

LinkedIn Ads Examples

Nurturing and conversion

The best LinkedIn ad examples

LinkedIn is often overlooked as an advertising platform – but it shouldn’t be. It has the potential to kill…

Lizzie Davey|
March 12, 2025 |
6 min read

Nurturing and conversion

21 Car dealership event ideas you can use all year long

New customers are challenging to attract, and this is particularly true within the automotive industry. So, how do you…

Luke Ramassa|
March 10, 2025 |
10 min read

Lead acquisition

How to receive Facebook leads email notifications for instant follow-up

Facebook lead ads is a valuable tool for B2B and B2C businesses. They help gather lead information rather than…

Ana Gotter|
March 07, 2025 |
11 min read

Tracking and growth

A guide to marketing funnel automation

Marketing funnels are essential for guiding potential customers through their journey—from initial awareness to making a purchase. However, manually…

Andrew Bailey|
March 06, 2025 |
5 min read

Facebook business integrations

Tools and Integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding…

Lizzie Davey|
March 05, 2025 |
6 min read

Lead acquisition

A step-by-step guide to Facebook lead ads

In 2015, Meta launched Facebook lead ads, a mobile-friendly lead generation tool, to maximize online conversion through mobile device…

Elena Mazaheri|
March 03, 2025 |
20 min read

Top Articles
from the Blog

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read