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Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization  on Facebook (now Meta conversion leads performance goal)

Lead ads have been a hit since they came out a few years ago. They make it super easy…

Ana Gotter|
November 21, 2024 |
10 min read

Meta instant forms: Examples & how to build them

Lead acquisition

A guide to Meta instant forms: Examples & how to create them

Using instant forms for your Meta lead generation campaigns can make things easier for a few good reasons. For…

Elena Mazaheri|
November 20, 2024 |
8 min read

Nurturing and conversion

Best ideas for Black Friday & Thanksgiving real estate marketing  

Why run real estate marketing campaigns this holiday season? There are several reasons why you should. But mainly because…

Mark Cirillo|
November 19, 2024 |
12 min read

Nurturing and conversion

Anatomy of a Facebook ad: The step-by-step guide 

Meta offers so many great advertising features. That’s why it’s no surprise that small businesses and large corporations alike…

Ana Gotter|
November 18, 2024 |
9 min read

Meta Ad Campaigns

Lead acquisition

How to create effective Meta ad campaigns

Running ads across Meta technologies is an effective strategy for reaching your audience. But how can you make sure…

Elena Mazaheri|
November 13, 2024 |
7 min read

black-friday

Nurturing and conversion

Black Friday ecommerce: Everything you need to know

Black Friday e-commerce: Everything you need to know Black Friday is fast approaching, which means that discount enthusiasts have begun…

Zachary McDaniel|
November 12, 2024 |
11 min read

Top Articles
from the Blog

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage…

Mark Cirillo|
July 02, 2025 |
15 min read

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read