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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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Latest

Nurturing and conversion

Creating a winning omnichannel customer journey strategy

Today, customers can browse through websites and social media, compare prices online while shopping in-store, and expect immediate gratification…

Elena Mazaheri|
April 21, 2023 |
5 min read

best crm for real estate agents

Tools and Integrations

How to choose the best CRM for real estate agents and investors

Customer relationship management systems have become an essential tool for businesses of all sizes. They play an important role…

Mark Cirillo|
April 20, 2023 |
7 min read

zoho crm review

Tools and Integrations

Zoho CRM review: All you need to know

Customer relationship management (CRM) is a critical aspect of every business, regardless of its size. With numerous CRM tools…

Mark Cirillo|
April 19, 2023 |
4 min read

lead nurturing software

Tools and Integrations

Top 6 best lead nurturing software for 2023

If you’re a marketing professional and you’re looking for a way to automatically strengthen your relationships with customers, you’re…

Marialuisa Aldeghi|
April 17, 2023 |
6 min read

Tracking and growth

Lead scoring best practices: How to create an effective strategy

When focusing on lead generation, a large proportion of businesses fall victim to a crucial mistake – measuring success…

Marco Cirillo|
April 14, 2023 |
12 min read

Lead acquisition

8 travel marketing tips and strategies

The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to…

Lizzie Davey|
April 07, 2023 |
7 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read