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Lead acquisition

The complete guide to Facebook Marketplace for your business

Facebook Marketplace was introduced in October 2016 as an online space where users can buy and sell new and used products locally. As of 2025, Facebook Marketplace is available to users in 195 countries,…

Mark Cirillo

Mark Cirillo |
20 min read

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Latest

Tracking and growth

How much do Instagram Ads cost? A complete guide to optimize your ad spend

As the photo-publishing social network Instagram continues to grow popular, with over a billion monthly active users on the…

Dario Villi|
November 16, 2020 |
14 min read

Nurturing and conversion

Tips to decrease your eCommerce cart abandonment

Cart abandonment is a sad fact of life for eCommerce retailers, especially when U.S. retailers spend approximately $28.23 billion…

Luke Ramassa|
October 26, 2020 |
9 min read

Lead acquisition

LinkedIn for Real Estate: How useful is a good Page to generate Leads?

LinkedIn is a professional social media network. It’s designed for use by all types of professionals and businesses, with…

Mark Cirillo|
October 19, 2020 |
7 min read

Tracking and growth

How to Not Get Sued: Data Privacy Laws Explained

Businesses need consumer information to advertise their services, communicate with prospects, deliver their products, and get proper feedback. But…

Zachary McDaniel|
October 13, 2020 |
7 min read

Nurturing and conversion

Tips for writing effective emails to your sales prospects

Let’s say you’ve gotten a fresh batch of warm leads from Facebook Lead Ads and just imported them into…

Sandra Wilk|
October 12, 2020 |
5 min read

Tracking and growth

Data Resiliency – Cookies and Browser-Based Tracking is Dying

Tracking cookies and browser-based tracking are about to die, and that’s going to cause a huge headache for advertisers.…

Sam Bocetta|
October 01, 2020 |
5 min read

Top Articles
from the Blog

The complete guide to Facebook Marketplace for your business

Facebook Marketplace was introduced in October 2016 as an online space where users can buy and sell new and used products locally. As of 2025, Facebook Marketplace is available…

Mark Cirillo|
February 21, 2025 |
20 min read

How to run lead generation for financial advisors

The highly competitive financial landscape demands an effective lead generation strategy for any industry professional looking to expand their client base and drive sustainable growth. With more potential clients…

Andrew Bailey|
February 19, 2025 |
4 min read

How to send Facebook leads to email for free

After setting up your Facebook lead ads, next up is generating and managing new leads. However, you won’t get any notification from Facebook when new leads fill out and…

Elena Mazaheri|
February 19, 2025 |
8 min read

The ultimate guide to automated lead generation

In the fast-paced world of digital marketing, generating high-quality leads efficiently is more crucial than ever. Automated lead generation has become a powerful tool, helping you streamline your processes…

Marialuisa Aldeghi|
February 19, 2025 |
5 min read

travel agency ads

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency that promised easy access to gorgeous white sand beaches and…

Ana Gotter|
February 14, 2025 |
8 min read