Blog

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri |
20 min read

Resources

What does HubSpot integrate with?

HubSpot is a comprehensive marketing software that can be tightly coupled with the top advertising platforms, including TikTok. These…

Elena Mazaheri|
November 09, 2022 |
4 min read

Tools and Integrations

How to use HubSpot for lead generation on TikTok

No matter the size of your business, advertising TikTok ads are a great tool for lead generation and sales.…

Elena Mazaheri|
November 02, 2022 |
4 min read

Tracking and growth

A guide to LinkedIn Offline Conversions

LinkedIn introduced LinkedIn Offline Conversions to enable advertisers to understand their campaigns’ effectiveness using additional performance data, like in-person…

Elena Mazaheri|
October 26, 2022 |
7 min read

Tracking and growth

PPC automation: The complete guide

Pay-per-click (PPC) advertising is one of the most persuasive marketing practices. But with the head-to-head competition in today’s market,…

Elena Mazaheri|
October 19, 2022 |
11 min read

Tracking and growth

Best 8 B2C marketing automation examples

Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If…

Lizzie Davey|
October 12, 2022 |
5 min read

Tracking and growth

How to build a first-party data strategy

Most brands know data is crucial to the performance of their marketing and sales campaigns. But the demise of…

Lizzie Davey|
September 28, 2022 |
5 min read

Blog

A step-by-step guide to Facebook custom audiences