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Nurturing and conversion

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most reliable and safest for personalization…

Marco Cirillo

Marco Cirillo |
9 min read

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Latest

fake leads from facebook ads

Lead acquisition

How to avoid fake leads from Facebook Ads

Fake leads drain your budget. But that’s not the only problem with bad lead data.  Sales reps then chase dead…

Elena Mazaheri|
March 31, 2026 |
5 min read

Automative lead generation

Lead acquisition

16 Automotive lead generation ideas you can use right now

Leads are everything for car dealerships and auto shops. Without them, it’s impossible to sell any products or keep…

Lizzie Davey|
March 27, 2026 |
10 min read

snapchat lead generation

Lead acquisition

Snapchat Lead Generation: Everything you need to know

Struggling to turn Snapchat views into real leads? You’re not alone.  Getting attention is easy. Turning that attention into contact…

Marialuisa Aldeghi|
March 23, 2026 |
6 min read

Google types of ads

Tools and Integrations

A guide to Google types of ads and when to use them

Google Ads can feel like choosing software for your team. Everything promises to help, pricing adds up fast, and…

Elena Mazaheri|
March 20, 2026 |
6 min read

Lead acquisition

How to download leads from Snapchat: A complete guide

Running Snapchat lead ads? Then you should know where your leads are and how to download them fast, like…

Andrew Bailey|
March 18, 2026 |
4 min read

Agency marketing automation

Tracking and growth

Agency marketing automation: The complete guide

Do you generate leads but cannot onboard them? Or they don’t stick around even after onboarding? You might have a data…

Elena Mazaheri|
March 16, 2026 |
7 min read

Top Articles
from the Blog

First-party vs. third-party data: What’s the difference?

TL;DR Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk. First party data, collected directly from your own channels, is the most…

Marco Cirillo|
July 30, 2026 |
9 min read

facebook real estate

35 quick and easy Real Estate Facebook post ideas

TL;DR Facebook remains the top lead-gen platform for real estate, with strong reach, targeting, and conversion rates. Follow Meta’s best practices: precise targeting, video/carousel formats, consistent posting, and clear property details. The…

Mark Cirillo|
July 28, 2026 |
15 min read

AI lead generation

How to use AI for lead generation

TL;DR AI helps you find and focus on better leads by scoring them based on behavior, so your team spends time on people who are actually likely to buy. You can…

Elena Mazaheri|
July 23, 2026 |
8 min read

Get inspired by these 26 high-converting Facebook lead ads examples

TL;DR Good Facebook lead ads make one clear promise to one audience, back it up fast with proof, and use one easy call to action. Keep the form short, add a…

Hephzy Asaolu|
July 21, 2026 |
16 min read

Meta ads best practices to follow in 2026

TLDR; Ad copy should be short, benefit-focused, personalized, and paired with a strong CTA Creative needs good quality visuals, consistent branding, and proper labeling for UGC or influencer content Lead ads convert…

Elena Mazaheri|
July 17, 2026 |
13 min read