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Lead acquisition

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications and deletes data after 90…

Elena Mazaheri

Elena Mazaheri |
13 min read

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Latest

Marketing automation tools for marketing agencies

Tools and Integrations

Top marketing automation tools for agencies

Marketing agencies do a lot at once.  You need to run ads, collect leads, send follow-ups, track results, and report…

Elena Mazaheri|
March 12, 2026 |
8 min read

Facebook business integrations

Tools and Integrations

Facebook business integrations: Everything you need to know

Competition is fierce in the ad world and getting noticed is becoming increasingly difficult. Businesses are tasked with finding…

Lizzie Davey|
March 10, 2026 |
7 min read

Google Ads automation: How it works and how to use it strategically

Tracking and growth

Google Ads automation: How it works and how to use it strategically

Are you still hands-on with tweaking your bids, pausing keywords, and rewriting ads? That’s a bit outdated and is…

Elena Mazaheri|
March 05, 2026 |
7 min read

google ads vs facebook ads for small businesses

Tools and Integrations

Google Ads vs. Facebook Ads for small businesses: What to choose (and when to use both)

Are you weighing Google Ads vs. Facebook Ads, and want to know what is good for your brand? Google Ads…

Elena Mazaheri|
March 04, 2026 |
6 min read

Nurturing and conversion

First-party vs. third-party data: What’s the difference?

How does a business know which products to sell and at what prices or which marketing channels to use?…

Marco Cirillo|
February 26, 2026 |
8 min read

Education CRM

Nurturing and conversion

The best education CRM tools to consider

Do educational organizations only deal with new leads? No, they handle a ton of information every day. College and university…

Marco Cirillo|
February 24, 2026 |
9 min read

Top Articles
from the Blog

How to send Facebook leads to email automatically

TL;DR Facebook doesn’t natively email you new leads and you need a third-party tool to make that happen Meta’s free Leads Center is a decent starting point but has unreliable notifications…

Elena Mazaheri|
July 07, 2026 |
13 min read

Hubspot Linkedin Integration

HubSpot LinkedIn Integration: How to Connect Them in 2026

 TL;DR Building a native HubSpot and LinkedIn integration is limited. It offers no DM logging, duplicate contact risks, and key features like CRM Writeback require premium tiers on both platforms. LinkedIn…

Elena Mazaheri|
July 02, 2026 |
7 min read

The best lead generation tools to consider

The 12 best lead generation tools to consider in 2026

With so many great tools and intuitive setup processes, lead generation has become easy. But the hard part is getting the right people into your funnel. Then moving fast…

Elena Mazaheri|
June 25, 2026 |
14 min read

Integration as a platform

Why use an Integration Platform as a Service (iPaaS)

TL;DR iPaaS connects your cloud apps so data moves automatically, no developer required It eliminates manual data re-entry, duplicate records, and sync delays between tools Key benefits: real-time lead sync, scalable workflows,…

Elena Mazaheri|
June 23, 2026 |
6 min read

The perfect Google Ads campaign structure

The perfect Google Ads campaign structure: A guide for 2026

TL;DR Google Ads is built on three levels: accounts, campaigns, and ad groups.  To get the best results, your structure needs to match your business goals.  Keep your campaigns simple, use Smart…

Britney Steele|
June 18, 2026 |
11 min read