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Tags: #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

Hephzy Asaolu

Hephzy Asaolu |
16 min read

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Tagged by #Audience Targeting

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist these days, mostly for its ability to build solid, goal-focused campaigns.  Google estimates…

Mark Cirillo|
November 25, 2022 |
18 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

With more than 1 billion monthly active users, TikTok is one of the fastest-growing and most-used social media platforms…

Lizzie Davey|
October 24, 2022 |
8 min read

Top Articles
from the Blog

tiktok lead generation

How to master TikTok Lead Generation Ads & get more leads

TikTok lead generation ads have redefined digital advertising by turning short-form video into a powerful performance channel. Brands use it to capture qualified leads in real time, in addition…

Marialuisa Aldeghi|
June 04, 2025 |
12 min read

Best TikTok Ads examples to follow in 2025

If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now. And the best way to leverage TikTok to…

Marialuisa Aldeghi|
June 03, 2025 |
10 min read

Online Ads Cost: Everything you need to know in 2025

There’s no one-size-fits-all solution for advertisers. Strategies can cover a whole range of efforts. Anything from increasing online ad budgets to boost revenue to cutting ad spending to save…

Marco Cirillo|
May 30, 2025 |
22 min read

The ultimate guide to automotive CRMs

The complete guide to automotive CRM in 2025

An automotive CRM is different from just any customer management software. It’s a must-have tool for any business in the automotive industry that wants to effectively convert their leads…

Elena Mazaheri|
May 29, 2025 |
9 min read

What is cookieless advertising? Solutions and best practices

Since Google revealed in 2020 that it would phase out third-party cookies, the ad industry has been testing and trying new ways to adapt. Despite delays and changes to…

Elena Mazaheri|
May 28, 2025 |
4 min read