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Tags: #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your business system with the platform.…

Hephzy Asaolu

Hephzy Asaolu |
17 min read

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Tagged by #Audience Targeting

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Hephzy Asaolu|
September 22, 2025 |
11 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

Lizzie Davey|
June 25, 2025 |
10 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Top Articles
from the Blog

3 Effective automotive social media marketing strategies

In 2026, most car shoppers use social media before they visit a dealership. Here are three simple strategies that work: Run lead ads and respond fast Retarget website visitors with the…

Elena Mazaheri|
January 15, 2026 |
7 min read

How to create a Google Ads strategy for lead generation

A strong Google Ads plan can bring in high-quality leads and help your business grow. But leads are not just about getting clicks. You need to track results, improve…

Andrew Bailey|
January 14, 2026 |
7 min read

IFTTT alternatives

14 IFTTT alternatives for tool integrations

There is an ever-increasing demand for software that does it all. Anything from managing and automating repetitive tasks, all the way to implementing change and hitting one target after…

Elena Mazaheri|
January 14, 2026 |
10 min read

Best Facebook Lead Ads integrations

The best Facebook lead ads CRM integrations for your marketing campaigns

If you decide to manage the data you collect from Facebook campaigns manually, chances are you will not meet your goals.  So, what is the best way to do this?  By…

Mark Cirillo|
January 09, 2026 |
14 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Mark Cirillo|
January 07, 2026 |
12 min read