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Tags: #Audience Targeting

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to manage the lead data as it comes in and manage it well. If you don’t,…

Mark Cirillo

Mark Cirillo |
15 min read

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Tagged by #Audience Targeting

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

Lizzie Davey|
June 25, 2025 |
10 min read

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences.…

Hephzy Asaolu|
April 23, 2025 |
16 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Top Articles
from the Blog

How to connect Facebook ads to Google Sheets

Facebook’s own interface doesn’t export campaigns to Sheets in real-time, and Google Workspace has no first-party Ads plug-in. Workarounds such as scheduled CSV exports or generic iPaaS tools fill…

Elena Mazaheri|
July 18, 2025 |
3 min read

marketing automation for small businesses

Marketing automation for small businesses: 9 Tasks you should automate today

Running a small business calls for managing operational tasks, many of which are repetitive and time-consuming.  Manually transferring information between platforms is inefficient and prone to errors.  Luckily, there is a…

Lizzie Davey|
July 17, 2025 |
11 min read

social media trends 2025

The latest social media trends for 2025

From its humble beginnings in the early 2000s, social media has evolved into one of the most vital aspects of any business, regardless of the industry.  Using interactive technologies has…

Lizzie Davey|
July 16, 2025 |
11 min read

How to set up LinkedIn Events: The complete guide

LinkedIn is the platform if you want to market to professionals. It’s ideal for all forms of B2B marketing, regardless of the product or your target audience. The platform introduced…

Elena Mazaheri|
July 15, 2025 |
12 min read

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
July 14, 2025 |
10 min read