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Tags: #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

Hephzy Asaolu

Hephzy Asaolu |
16 min read

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Tagged by #Audience Targeting

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
April 22, 2024 |
13 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist these days, mostly for its ability to build solid, goal-focused campaigns.  Google estimates…

Mark Cirillo|
November 25, 2022 |
18 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

With more than 1 billion monthly active users, TikTok is one of the fastest-growing and most-used social media platforms…

Lizzie Davey|
October 24, 2022 |
8 min read

Top Articles
from the Blog

12 best presentation apps for 2025

Successful pitching requires more than just having good ideas and knowing your facts; it also depends on a well-executed pitch deck. Today’s business sphere demands crafting a strong pitch…

Mark Cirillo|
December 20, 2024 |
16 min read

Lead generation for digital marketing agencies: Nine tactics you need to use

Digital marketing agencies are the creative powerhouses behind the successful advertising efforts of many companies across the globe. With a carefully curated and skillful team, these firms ideate and…

Ana Gotter|
December 19, 2024 |
20 min read

snap pixel

How to set up the Snap Pixel: A step-by-step guide

Are you looking to optimize your Snapchat ad campaigns and drive better results? Look no further than Snap Pixel, a powerful tool that can help you track, measure, and…

Marialuisa Aldeghi|
December 18, 2024 |
5 min read

Grow your brand awareness with Christmas social media campaigns

Christmas time is here! It is a season of love, giving gifts, and a lot of merriment. It is also a season of opportunity for your social media campaigns,…

Mark Cirillo|
December 13, 2024 |
11 min read

Christmas email marketing: 18 tips to generate more leads

Christmas is a time of re-connection, a holiday season that draws families and friends back together in celebration.  As well as this, it is also an opportunity for businesses to…

Mark Cirillo|
December 06, 2024 |
10 min read