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Tags: #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your business system with the platform.…

Hephzy Asaolu

Hephzy Asaolu |
17 min read

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Tagged by #Audience Targeting

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target…

Hephzy Asaolu|
September 22, 2025 |
11 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

Lizzie Davey|
June 25, 2025 |
10 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Top Articles
from the Blog

the best realtors lead generation

Best lead generation for realtors: How to choose the best strategy

The best lead generation for realtors is a mix of tactics that let you respond quickly, stay in touch consistently, and measure all the way to closings.  To do this,…

Elena Mazaheri|
February 11, 2026 |
7 min read

How to receive Facebook leads email notifications for instant follow-up

To get instant Facebook lead emails, you need to either turn on Lead Notifications in your Meta Business Suite settings or use an automated data bridge to send each…

Ana Gotter|
February 09, 2026 |
13 min read

Hubspot alternatives

The best 4 HubSpot alternatives for small businesses

HubSpot and its workflows are popular because it bundles CRM, marketing, and support. But some of its users end up looking for HubSpot alternatives because of issues like onboarding…

Elena Mazaheri|
February 05, 2026 |
5 min read

How to send Facebook leads to email

After setting up your Facebook lead ads, you can send Facebook leads to email or other communication tools via Meta or an automated data bridge.  This is part of generating…

Elena Mazaheri|
February 03, 2026 |
9 min read

Automotive customer engagement & the journey to car purchase

Buying a car is different from buying most other things. It costs a lot, many people use financing, and shoppers want to feel confident before they commit.  That means the…

Ana Gotter|
January 28, 2026 |
6 min read