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Tags: #Audience Targeting

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly engaged.  These characteristics make it a…

Lizzie Davey

Lizzie Davey |
10 min read

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Tagged by #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences.…

Hephzy Asaolu|
April 23, 2025 |
16 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist these days, mostly for its ability to build solid, goal-focused campaigns.  Google estimates…

Mark Cirillo|
November 25, 2022 |
18 min read

Top Articles
from the Blog

tiktok automation

TikTok automation: The best software in 2025

Being the first brand to answer a TikTok lead is the difference between winning and losing the sale. That’s why high-growth teams don’t just “manage” TikTok ads. They orchestrate them…

Marialuisa Aldeghi|
June 27, 2025 |
6 min read

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to be entertained through short videos, value authenticity, and are highly…

Lizzie Davey|
June 25, 2025 |
10 min read

server-to-server

How to move past cookies with server-to-server tracking

Cookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the name of privacy and data protection. This change has forced…

Dario Villi|
June 24, 2025 |
9 min read

TikTok ecommerce: Learn how to drive sales with TikTok

TikTok is no longer just a place where Gen Z dances it out. If you have something to sell, especially to younger audiences, you need to develop a TikTok…

Marialuisa Aldeghi|
June 23, 2025 |
8 min read

Cookieless future: What it is and what to expect

If you visit a website, chances are a familiar pop-up message greets you right away: “By using our site, you agree to our use of cookies to deliver a…

Marialuisa Aldeghi|
June 20, 2025 |
8 min read