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Tags: #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why millions of brands are using…

Hephzy Asaolu

Hephzy Asaolu |
16 min read

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Tagged by #Audience Targeting

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean? It all comes down to…

Hephzy Asaolu|
January 25, 2023 |
13 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist these days, mostly for its ability to build solid, goal-focused campaigns.  Google estimates…

Mark Cirillo|
November 25, 2022 |
18 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

With more than 1 billion monthly active users, TikTok is one of the fastest-growing and most-used social media platforms…

Lizzie Davey|
October 24, 2022 |
8 min read

Top Articles
from the Blog

The best strategies for Facebook retargeting ads in 2025

Visitors rarely buy the first time they visit your site. At this point, they don’t know who you are or what value you can provide. But the last thing you…

Lizzie Davey|
May 14, 2025 |
14 min read

Facebook Ads Funnel

How to create a Facebook ads funnel that converts

There’s no doubt about the advantages Facebook ads can have for many businesses in reaching their target audience. However, their success varies widely from one company to another.  Why? Because…

Elena Mazaheri|
May 13, 2025 |
10 min read

The best Facebook ads management software for marketers

Businesses always want tech tools that are easy to use and save time. To manage Facebook ads with maximum efficiency, it’s essential for these tools to have features like…

Elena Mazaheri|
May 12, 2025 |
9 min read

How to send Facebook leads to Whatsapp

How to send Facebook leads to WhatsApp

If you’re generating leads through Facebook, reaching out on WhatsApp is one of the fastest ways to turn your leads’ interest into action.  People check WhatsApp more often than email…

Elena Mazaheri|
May 09, 2025 |
4 min read

Facebook lead management: Benefits and more

Moving leads through the customer journey looks different for every business. At its core, the process is always the same: generate leads, scale campaigns, and follow up fast. If you’re…

Elena Mazaheri|
May 08, 2025 |
4 min read