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Tags: #Audience Targeting

Nurturing and conversion

Best target audience examples for your campaigns

Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target audience behavior and the tools and tactics to effectively reach your ideal audience. Tools like LeadsBridge’s…

Hephzy Asaolu

Hephzy Asaolu |
11 min read

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Tagged by #Audience Targeting

Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able…

Hephzy Asaolu|
September 05, 2025 |
17 min read

Nurturing and conversion

Google Customer Match: A complete guide

Google Ads is on every marketer’s checklist for its ability to build solid, goal-focused campaigns.  However, you’ll still need to…

Mark Cirillo|
July 02, 2025 |
15 min read

Nurturing and conversion

The complete guide to TikTok Custom Audiences

TikTok is one of the fastest-growing and most-used social media platforms in the world. Its users are keen to…

Lizzie Davey|
June 25, 2025 |
10 min read

LinkedIn Matched Audiences

Nurturing and conversion

LinkedIn Matched Audiences: What is it & how to use it

As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This…

Mark Cirillo|
February 10, 2025 |
15 min read

Top Articles
from the Blog

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers on the platform can be exceptionally beneficial for relationship and…

Ana Gotter|
November 14, 2025 |
11 min read

Snapchat ads cost

How much do Snapchat ads cost?

Snapchat continues to grow, which means your ad dollars can still reach a wide audience on this platform.  But how much can advertising on Snapchat actually cost? You can start with…

Elena Mazaheri|
November 12, 2025 |
4 min read

How to use Facebook lead automation to improve your ads

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad format that Meta has ever released is Facebook lead ads. There…

Zachary McDaniel|
November 11, 2025 |
8 min read

How to download leads from Facebook lead ads

Facebook lead ads are an effective way to help you reach your target audience. But generating leads doesn’t automatically mean hitting the target. You’ll need to manage and nurture your…

Hephzy Asaolu|
November 10, 2025 |
11 min read

Google ads vs Facebook ads

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the right one for a certain campaign?  And how to divide your…

Elena Mazaheri|
November 07, 2025 |
5 min read