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Tags: #Facebook

Conversion Leads Optimization Facebook delivery option

Lead acquisition

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with Instant Forms, and your CRM…

Marco Cirillo

Marco Cirillo |
11 min read

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Tagged by #Facebook

travel agency ads

Lead acquisition

The best travel agency ads to get inspired by

At first glance, it would seem easy to get users to click on an ad for a travel agency…

Marco Cirillo|
November 17, 2025 |
8 min read

Lead acquisition

How to build your email list on Facebook and Instagram

Facebook and Instagram are outstanding social media platforms in their own right. They’ve got great reach, and gaining followers…

Marco Cirillo|
November 14, 2025 |
11 min read

Lead acquisition

How to use Facebook lead automation to improve your ads

Facebook has no shortage of helpful integrations and automation options. For advertisers and marketers, possibly the most helpful ad…

Luke Ramassa|
November 11, 2025 |
8 min read

Nurturing and conversion

How to download leads from Facebook lead ads

Facebook lead ads are an effective way to help you reach your target audience. But generating leads doesn’t automatically…

Hephzy Asaolu|
November 10, 2025 |
11 min read

Google ads vs Facebook ads

Tools and Integrations

Google Ads vs. Facebook Ads: An in-depth comparison 

Paid search and paid social work best when you use them as complementary advertising devices.  But how to pick the…

Elena Mazaheri|
November 07, 2025 |
5 min read

facebook ads vs youtube ads

Tools and Integrations

YouTube Ads vs. Facebook Ads: An operator-level comparison

Most businesses know that both sales and marketing are important. Yet, they usually fall out of balance by relying…

Elena Mazaheri|
November 06, 2025 |
4 min read

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Elena Mazaheri|
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Everything you need to know about LinkedIn Lead Gen Forms

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The 10 best social media management tools to try

TL;DR Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand. A social media management tool puts scheduling, your…

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Conversion Leads Optimization Facebook delivery option

A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)

TL;DR Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form. It only works with…

Marco Cirillo|
October 12, 2026 |
11 min read

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
October 08, 2026 |
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