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What is Facebook Instant Articles Forms
Instant Articles is a mobile publishing format specifically designed for mobile devices, that enables you to promote contents and articles on the Facebook Platform, without redirecting your audience to a website or blog. Unlike blog posts or website pages, this format loads fast on the users’ devices and offer fast, interactive stories that engage people. Instant Articles’ contents can be imported directly from your CMS using a third party plugin like Atavist, Drupal or Wordpress.
Benefits of using Facebook Instant Articles Forms
However, promoting instant articles allows you to run retargeting campaigns on users who engaged with your content. In fact, those users can be automatically be grouped into a Custom Audience in order to create a second campaign that aims to raise your brand, make a front-end offer, etc.
Why should I use Facebook Instant Articles Forms
Instant Articles also can be also integrated with a call to action and pre-filled to collect users’ relevant data such as name, surname, email or telephone number, just to name a few. By doing so, you’ll be able to store your leads into a CSV file or sync them automatically with your CRM/email marketing software using LeadsBridge, in order to send instant welcome emails and improve the quality of your leads.
What is Google Analytics
Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.
Benefits of using Google Analytics
Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.
Why should I use Google Analytics
If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.
The SpHear Speech & Hearing Clinic is a state-of-the-art clinic with many patients. Thanks to LeadsBridge and Facebook Custom Audience, their campaign has increased the conversion rate up to 25%