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What is Mautic
Mautic is a marketing automation software designed to businesses of any size, which allows you to increase your leads, sales, and conversions.
Benefits of using Mautic
With Mautic you can create highly effective marketing campaigns to grow your business without effort. Build your contact base. Mautic helps you turn your website into a source of highly qualified leads. Allow people to subscribe to your list by creating your own web forms and install them on your website or blog. Email marketing is one of the most important activities in your business. Mautic allows you to create newsletters, automatic follow-ups, nurturing campaigns to engage your audience and boost loyalty and conversions.
Why should I use Mautic
With Mautic you can manage your contacts’ base, subscribe/unsubscribe users, move them to other campaigns and much more. Thanks to Mautic’s built-in reporting and analysis tool, you can easily understand how people behave and interact with your business and identify weaknesses and strengths of your marketing strategy Social media marketing With Mautic you can connect with your audience while they are browsing the social media. By doing so, you’ll be able to empower your brand and improve engagement with your leads.
What is Google Analytics
Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.
Benefits of using Google Analytics
Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.
Why should I use Google Analytics
If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.